GameTrack Digest 2017 Q4

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 43% 64% 56% 44%
# play ANY type of game (millions) 20.6m 31.6m 34.3m 15.8m
Average weekly hours per gamer* 9.5 hrs 7.3 hrs 7.0 hrs 6.2 hrs
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 64% 86% 78% 77%
aged 11-14 75% 90% 86% 79%
aged 15-24 65% 83% 78% 68%
aged 25-34 47% 72% 68% 53%
aged 35-44 39% 65% 56% 37%
aged 45-64 23% 41% 36% 22%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 25% 31% 23% 22%
% play APP games 22% 28% 24% 19%
% play ONLINE games 24% 37% 33% 20%
(millions) GB France Germany Spain
# play PACKAGED games 11.7 15.4 13.8 8.0
# play APP games* 10.6 13.6 14.5 7.0
# play ONLINE games* 11.4 18.3 20.3 7.1
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games)

played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 27% 33% 23% 23%
% play games on handhelds 10% 17% 9% 10%
% play games on computers 24% 42% 42% 22%
% play games on smartphones 22% 31% 28% 21%
% play games on tablets 17% 20% 10% 11%
GB France Germany Spain
# play games on consoles 12.7 16.3 13.8 8.4
# play games on handhelds 4.5 8.5 5.4 3.7
# play games on computers 11.4 20.7 25.3 7.9
# play games on smartphones 10.6 15.5 16.8 7.8
# play games on tablets 7.9 10.0 6.3 4.1

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 57% 50% 52% 56%
Male 6-10 5% 6% 4% 6%
Male 11-14 6% 5% 4% 4%
Male 15-24 15% 11% 11% 11%
Male 25-34 11% 9% 11% 15%
Male 35-44 10% 10% 10% 11%
Male 45-64 9% 10% 13% 9%
% Female 43% 50% 48% 44%
Female 6-10 5% 5% 4% 5%
Female 11-14 5% 4% 4% 4%
Female 15-24 10% 11% 9% 10%
Female 25-34 8% 9% 9% 10%
Female 35-44 6% 8% 8% 8%
Female 45-64 9% 12% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.