Difference between revisions of "GameTrack Digest 2017 Q4"

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(→‎Reach of gaming: ANY gaming (any format/device))
(→‎Profile of gamers)
 
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Line 51: Line 51:
 
|64%
 
|64%
 
|86%
 
|86%
−
|78%
 
 
|77%
 
|77%
 +
|76%
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|75%
+
|83%
−
|90%
+
|92%
−
|86%
+
|83%
−
|79%
+
|78%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
 +
|66%
 +
|80%
 +
|79%
 
|65%
 
|65%
−
|83%
 
−
|78%
 
−
|68%
 
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|47%
+
|46%
−
|72%
+
|76%
−
|68%
+
|70%
−
|53%
+
|55%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|39%
+
|44%
 
|65%
 
|65%
−
|56%
+
|60%
 
|37%
 
|37%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|23%
+
|25%
−
|41%
+
|44%
−
|36%
+
|40%
 
|22%
 
|22%
 
|}
 
|}
Line 98: Line 98:
 
|25%
 
|25%
 
|31%
 
|31%
−
|23%
+
|26%
−
|22%
+
|20%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|22%
 
−
|28%
 
 
|24%
 
|24%
 +
|29%
 +
|25%
 
|19%
 
|19%
 
|-
 
|-
Line 110: Line 110:
 
|24%
 
|24%
 
|37%
 
|37%
−
|33%
+
|36%
−
|20%
+
|19%
−
|-
 
 
|}
 
|}
  
Line 124: Line 123:
 
|# play PACKAGED games
 
|# play PACKAGED games
 
|11.7
 
|11.7
−
|15.4
+
|15.1
−
|13.8
+
|15.5
−
|8.0
+
|7.4
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10.6
+
|11.4
−
|13.6
+
|14.3
−
|14.5
+
|15.4
 
|7.0
 
|7.0
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|11.4
+
|11.6
−
|18.3
+
|18.0
−
|20.3
+
|21.7
−
|7.1
+
|6.8
 +
|-
 
|}
 
|}
  
−
* Updated definition of app & online gaming: Online games (such as social games or online multiplayer games)
+
* Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.
−
played on a smartphone/tablet are now treated as app gaming when played on these devices.
 
  
 
== Reach of gaming: By device used to game ==
 
== Reach of gaming: By device used to game ==
Line 156: Line 155:
 
|% play games on consoles
 
|% play games on consoles
 
|27%
 
|27%
−
|33%
+
|32%
−
|23%
+
|24%
−
|23%
+
|22%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
 
|10%
 
|10%
−
|17%
+
|16%
−
|9%
+
|10%
 
|10%
 
|10%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
 +
|25%
 +
|42%
 +
|43%
 
|24%
 
|24%
−
|42%
 
−
|42%
 
−
|22%
 
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|22%
+
|25%
−
|31%
+
|33%
−
|28%
+
|29%
 
|21%
 
|21%
 
|-
 
|-
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|17%
 
|17%
 
|20%
 
|20%
−
|10%
+
|9%
−
|11%
+
|12%
 +
|-
 
|}
 
|}
  
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|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|12.7
+
|12.9
−
|16.3
+
|15.8
−
|13.8
+
|14.7
−
|8.4
+
|8.0
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|4.5
+
|4.9
−
|8.5
+
|8.1
−
|5.4
+
|6.0
 
|3.7
 
|3.7
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.4
+
|11.9
−
|20.7
+
|20.9
−
|25.3
+
|26.0
−
|7.9
+
|8.6
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|10.6
+
|11.7
−
|15.5
+
|16.3
−
|16.8
+
|17.8
−
|7.8
+
|7.6
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.9
+
|8.2
−
|10.0
+
|9.6
−
|6.3
+
|5.7
−
|4.1
+
|4.3
 
|}
 
|}
  
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|-
 
|-
 
|% Male
 
|% Male
−
|57%
+
|55%
−
|50%
+
|49%
−
|52%
+
|53%
 
|56%
 
|56%
 
|-
 
|-
Line 250: Line 250:
 
|Male 11-14
 
|Male 11-14
 
|6%
 
|6%
−
|5%
 
 
|4%
 
|4%
 
|4%
 
|4%
 +
|5%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
 
|15%
 
|15%
−
|11%
+
|9%
 
|11%
 
|11%
 
|11%
 
|11%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|11%
+
|10%
−
|9%
+
|10%
−
|11%
+
|10%
 
|15%
 
|15%
 
|-
 
|-
Line 274: Line 274:
 
|Male 45-64
 
|Male 45-64
 
|9%
 
|9%
−
|10%
+
|11%
 
|13%
 
|13%
 
|9%
 
|9%
 
|-
 
|-
 
|% Female
 
|% Female
−
|43%
+
|45%
−
|50%
+
|51%
−
|48%
+
|47%
 
|44%
 
|44%
 
|-
 
|-
Line 292: Line 292:
 
|Female 11-14
 
|Female 11-14
 
|5%
 
|5%
−
|4%
+
|5%
−
|4%
+
|3%
 
|4%
 
|4%
 
|-
 
|-
Line 309: Line 309:
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|6%
+
|7%
−
|8%
 
 
|8%
 
|8%
 +
|9%
 
|8%
 
|8%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|9%
+
|10%
−
|12%
+
|13%
 
|13%
 
|13%
 
|7%
 
|7%

Latest revision as of 11:24, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 46% 65% 59% 44%
# play ANY type of game (millions) 21.7m 32.2m 35.7m 15.8m
Average weekly hours per gamer* 9.2 hrs 7.1 hrs 7.4 hrs 6.6 hrs
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 64% 86% 77% 76%
aged 11-14 83% 92% 83% 78%
aged 15-24 66% 80% 79% 65%
aged 25-34 46% 76% 70% 55%
aged 35-44 44% 65% 60% 37%
aged 45-64 25% 44% 40% 22%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 25% 31% 26% 20%
% play APP games 24% 29% 25% 19%
% play ONLINE games 24% 37% 36% 19%
(millions) GB France Germany Spain
# play PACKAGED games 11.7 15.1 15.5 7.4
# play APP games* 11.4 14.3 15.4 7.0
# play ONLINE games* 11.6 18.0 21.7 6.8
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 27% 32% 24% 22%
% play games on handhelds 10% 16% 10% 10%
% play games on computers 25% 42% 43% 24%
% play games on smartphones 25% 33% 29% 21%
% play games on tablets 17% 20% 9% 12%
GB France Germany Spain
# play games on consoles 12.9 15.8 14.7 8.0
# play games on handhelds 4.9 8.1 6.0 3.7
# play games on computers 11.9 20.9 26.0 8.6
# play games on smartphones 11.7 16.3 17.8 7.6
# play games on tablets 8.2 9.6 5.7 4.3

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 49% 53% 56%
Male 6-10 5% 6% 4% 6%
Male 11-14 6% 4% 4% 5%
Male 15-24 15% 9% 11% 11%
Male 25-34 10% 10% 10% 15%
Male 35-44 10% 10% 10% 11%
Male 45-64 9% 11% 13% 9%
% Female 45% 51% 47% 44%
Female 6-10 5% 5% 4% 5%
Female 11-14 5% 5% 3% 4%
Female 15-24 10% 11% 9% 10%
Female 25-34 8% 9% 9% 10%
Female 35-44 7% 8% 9% 8%
Female 45-64 10% 13% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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