Difference between revisions of "GameTrack Digest 2016 Q4"

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(Created page with "All original GameTrack reports can be found at the [https://www.isfe.eu/industry-facts ISFE website]. == Reach of gaming: ANY gaming (any format/device) == (Base: Age 6-64 po...")
 
(→‎Profile of gamers)
 
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Line 12: Line 12:
 
|-
 
|-
 
|% play ANY type of game
 
|% play ANY type of game
−
|46%
+
|38%
−
|65%
 
 
|59%
 
|59%
−
|44%
+
|53%
 +
|40%
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
−
|21.7m
+
|18m
−
|32.2m
+
|29.1m
−
|35.7m
+
|32.1m
−
|15.8m
+
|14.4m
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
−
|9.2 hrs
+
|8.9 hs/ week
−
|7.1 hrs
+
|6 hs/ week
−
|7.4 hrs
+
|8.1 hs/ week
−
|6.6 hrs
+
|6.2 hs/ week
 
|}
 
|}
  
Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|64%
+
|68%
 +
|84%
 +
|75%
 +
|75%
 +
|-
 +
|aged 11-14
 +
|77%
 +
|85%
 
|86%
 
|86%
−
|77%
 
 
|76%
 
|76%
 
|-
 
|-
−
|aged 11-14
+
|aged 15-24
−
|83%
+
|57%
−
|92%
 
−
|83%
 
 
|78%
 
|78%
−
|-
+
|81%
−
|aged 15-24
+
|68%
−
|66%
 
−
|80%
 
−
|79%
 
−
|65%
 
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
 +
|34%
 +
|63%
 +
|56%
 
|46%
 
|46%
−
|76%
 
−
|70%
 
−
|55%
 
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|44%
+
|35%
−
|65%
+
|61%
−
|60%
+
|57%
−
|37%
+
|36%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|25%
+
|18%
−
|44%
+
|37%
−
|40%
+
|31%
−
|22%
+
|15%
 
|}
 
|}
  
Line 96: Line 96:
 
|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
−
|25%
+
|22%
−
|31%
+
|28%
−
|26%
+
|21%
−
|20%
+
|21%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|24%
+
|18%
−
|29%
 
 
|25%
 
|25%
−
|19%
+
|23%
 +
|17%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|24%
+
|21%
−
|37%
+
|33%
−
|36%
+
|29%
−
|19%
+
|17%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|11.7
+
|10.5m
−
|15.1
+
|13.8m
−
|15.5
+
|13.1m
−
|7.4
+
|7.8m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|11.4
+
|8.8m
−
|14.3
+
|12.6m
−
|15.4
+
|14.1m
−
|7.0
+
|6.2m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|11.6
+
|10.2m
−
|18.0
+
|16.4m
−
|21.7
+
|17.6m
−
|6.8
+
|6.1m
−
|-
 
 
|}
 
|}
  
Line 154: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|27%
+
|23%
−
|32%
+
|29%
−
|24%
+
|21%
 
|22%
 
|22%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|10%
+
|9%
 
|16%
 
|16%
−
|10%
+
|9%
 
|10%
 
|10%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|25%
+
|22%
−
|42%
+
|39%
−
|43%
+
|39%
−
|24%
+
|20%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|25%
+
|18%
−
|33%
+
|27%
−
|29%
+
|27%
−
|21%
+
|19%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|17%
+
|14%
−
|20%
+
|21%
−
|9%
+
|11%
−
|12%
+
|11%
−
|-
 
 
|}
 
|}
  
Line 193: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|12.9
+
|10.9m
−
|15.8
+
|14.3m
−
|14.7
+
|12.6m
−
|8.0
+
|8.0m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|4.9
+
|4.2m
−
|8.1
+
|7.7m
−
|6.0
+
|5.5m
−
|3.7
+
|3.7m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.9
+
|10.6m
−
|20.9
+
|19.0m
−
|26.0
+
|23.6m
−
|8.6
+
|7.4m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|11.7
+
|8.8m
−
|16.3
+
|13.4m
−
|17.8
+
|16.7m
−
|7.6
+
|6.8m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|8.2
+
|6.8m
−
|9.6
+
|10.5m
−
|5.7
+
|6.4m
−
|4.3
+
|3.8m
 
|}
 
|}
  
Line 237: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|55%
+
|57%
−
|49%
+
|48%
−
|53%
+
|51%
 
|56%
 
|56%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
−
|5%
+
|6%
 
|6%
 
|6%
 
|4%
 
|4%
−
|6%
+
|7%
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
−
|6%
+
|7%
 
|4%
 
|4%
 
|4%
 
|4%
−
|5%
+
|6%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|15%
+
|16%
−
|9%
+
|10%
−
|11%
+
|12%
−
|11%
+
|13%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|10%
+
|9%
−
|10%
+
|8%
 
|10%
 
|10%
 
|15%
 
|15%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|10%
+
|11%
−
|10%
+
|9%
 
|10%
 
|10%
 
|11%
 
|11%
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|9%
+
|8%
−
|11%
+
|10%
−
|13%
+
|10%
−
|9%
+
|6%
 
|-
 
|-
 
|% Female
 
|% Female
−
|45%
+
|43%
−
|51%
+
|52%
−
|47%
+
|49%
 
|44%
 
|44%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|5%
+
|7%
−
|5%
+
|6%
 
|4%
 
|4%
 
|5%
 
|5%
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|5%
 
|5%
 
|5%
 
|5%
 +
|4%
 
|3%
 
|3%
−
|4%
 
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
 
|10%
 
|10%
 
|11%
 
|11%
−
|9%
+
|11%
 
|10%
 
|10%
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
 +
|7%
 +
|9%
 +
|8%
 
|8%
 
|8%
 +
|-
 +
|Female 35-44
 +
|6%
 
|9%
 
|9%
 
|9%
 
|9%
−
|10%
 
−
|-
 
−
|Female 35-44
 
−
|7%
 
−
|8%
 
 
|9%
 
|9%
−
|8%
 
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|10%
+
|8%
−
|13%
+
|12%
 
|13%
 
|13%
 
|7%
 
|7%

Latest revision as of 11:48, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 38% 59% 53% 40%
# play ANY type of game (millions) 18m 29.1m 32.1m 14.4m
Average weekly hours per gamer* 8.9 hs/ week 6 hs/ week 8.1 hs/ week 6.2 hs/ week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 68% 84% 75% 75%
aged 11-14 77% 85% 86% 76%
aged 15-24 57% 78% 81% 68%
aged 25-34 34% 63% 56% 46%
aged 35-44 35% 61% 57% 36%
aged 45-64 18% 37% 31% 15%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 22% 28% 21% 21%
% play APP games 18% 25% 23% 17%
% play ONLINE games 21% 33% 29% 17%
(millions) GB France Germany Spain
# play PACKAGED games 10.5m 13.8m 13.1m 7.8m
# play APP games* 8.8m 12.6m 14.1m 6.2m
# play ONLINE games* 10.2m 16.4m 17.6m 6.1m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 23% 29% 21% 22%
% play games on handhelds 9% 16% 9% 10%
% play games on computers 22% 39% 39% 20%
% play games on smartphones 18% 27% 27% 19%
% play games on tablets 14% 21% 11% 11%
GB France Germany Spain
# play games on consoles 10.9m 14.3m 12.6m 8.0m
# play games on handhelds 4.2m 7.7m 5.5m 3.7m
# play games on computers 10.6m 19.0m 23.6m 7.4m
# play games on smartphones 8.8m 13.4m 16.7m 6.8m
# play games on tablets 6.8m 10.5m 6.4m 3.8m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 57% 48% 51% 56%
Male 6-10 6% 6% 4% 7%
Male 11-14 7% 4% 4% 6%
Male 15-24 16% 10% 12% 13%
Male 25-34 9% 8% 10% 15%
Male 35-44 11% 9% 10% 11%
Male 45-64 8% 10% 10% 6%
% Female 43% 52% 49% 44%
Female 6-10 7% 6% 4% 5%
Female 11-14 5% 5% 4% 3%
Female 15-24 10% 11% 11% 10%
Female 25-34 7% 9% 8% 8%
Female 35-44 6% 9% 9% 9%
Female 45-64 8% 12% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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