GameTrack Digest 2016 Q4

From Ukie
Jump to: navigation, search

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 38% 59% 53% 40%
# play ANY type of game (millions) 18m 29.1m 32.1m 14.4m
Average weekly hours per gamer* 8.9 hs/ week 6 hs/ week 8.1 hs/ week 6.2 hs/ week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 68% 84% 75% 75%
aged 11-14 77% 85% 86% 76%
aged 15-24 57% 78% 81% 68%
aged 25-34 34% 63% 56% 46%
aged 35-44 35% 61% 57% 36%
aged 45-64 18% 37% 31% 15%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 22% 28% 21% 21%
% play APP games 18% 25% 23% 17%
% play ONLINE games 21% 33% 29% 17%
(millions) GB France Germany Spain
# play PACKAGED games 10.5m 13.8m 13.1m 7.8m
# play APP games* 8.8m 12.6m 14.1m 6.2m
# play ONLINE games* 10.2m 16.4m 17.6m 6.1m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 23% 29% 21% 22%
% play games on handhelds 9% 16% 9% 10%
% play games on computers 22% 39% 39% 20%
% play games on smartphones 18% 27% 27% 19%
% play games on tablets 14% 21% 11% 11%
GB France Germany Spain
# play games on consoles 10.9m 14.3m 12.6m 8.0m
# play games on handhelds 4.2m 7.7m 5.5m 3.7m
# play games on computers 10.6m 19.0m 23.6m 7.4m
# play games on smartphones 8.8m 13.4m 16.7m 6.8m
# play games on tablets 6.8m 10.5m 6.4m 3.8m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 57% 48% 51% 56%
Male 6-10 6% 6% 4% 7%
Male 11-14 7% 4% 4% 6%
Male 15-24 16% 10% 12% 13%
Male 25-34 9% 8% 10% 15%
Male 35-44 11% 9% 10% 11%
Male 45-64 8% 10% 10% 6%
% Female 43% 52% 49% 44%
Female 6-10 7% 6% 4% 5%
Female 11-14 5% 5% 4% 3%
Female 15-24 10% 11% 11% 10%
Female 25-34 7% 9% 8% 8%
Female 35-44 6% 9% 9% 9%
Female 45-64 8% 12% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.