GameTrack Digest 2014 Q3
All original GameTrack reports can be found at the ISFE website.
Contents
Reach of gaming: ANY gaming (any format/device)
(Base: Age 6-64 population)
| GB | France | Germany | Spain | |
|---|---|---|---|---|
| % play ANY type of game | 40% | 64% | 53% | 42% |
| # play ANY type of game (millions) | 19.1m | 31.5m | 32.2m | 15.1m |
| Average weekly hours per gamer* | 8.4 hs/week | 6.8 hs/week | 7.3 hs/week | 6.0 hs/week |
- Hours based only on those aged 11-64 years
Reach of gaming: ANY gaming by age (any format/device)
(Base: Age 6-64 population)
| % playing ANY type of game by age | GB | France | Germany | Spain |
|---|---|---|---|---|
| group: | ||||
| aged 6-10 | 70% | 91% | 72% | 85% |
| aged 11-14 | 75% | 94% | 86% | 85% |
| aged 15-24 | 55% | 88% | 78% | 63% |
| aged 25-34 | 40% | 70% | 64% | 51% |
| aged 35-44 | 35% | 61% | 53% | 34% |
| aged 45-64 | 23% | 39% | 32% | 18% |
Reach of gaming: By format of game
(Base: Age 6-64 population)
| (%) | GB | France | Germany | Spain |
|---|---|---|---|---|
| % play PACKAGED games | 24% | 34% | 25% | 22% |
| % play APP games | 20% | 27% | 22% | 17% |
| % play ONLINE games | 19% | 40% | 32% | 19% |
| (millions) | GB | France | Germany | Spain |
|---|---|---|---|---|
| # play PACKAGED games | 11.5m | 16.6m | 15.3m | 8.0m |
| # play APP games* | 9.5m | 13.5m | 13.3m | 6.3m |
| # play ONLINE games* | 9.2m | 19.6m | 19.6m | 6.8m |
- Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.
Reach of gaming: By device used to game
(Base: Age 6-64 population)
| GB | France | Germany | Spain | |
|---|---|---|---|---|
| % play games on consoles | 25% | 34% | 22% | 23% |
| % play games on handhelds | 11% | 22% | 11% | 12% |
| % play games on computers | 23% | 48% | 42% | 24% |
| % play games on smartphones | 20% | 30% | 25% | 20% |
| % play games on tablets | 16% | 22% | 12% | 11% |
| GB | France | Germany | Spain | |
|---|---|---|---|---|
| # play games on consoles | 11.9m | 16.5m | 13.1m | 8.3m |
| # play games on handhelds | 5.1m | 10.8m | 6.7m | 4.4m |
| # play games on computers | 10.8m | 23.6m | 25.8m | 8.7m |
| # play games on smartphones | 9.5m | 14.6m | 15.5m | 7.2m |
| # play games on tablets | 7.7m | 10.8m | 7.5m | 4.0m |
Profile of gamers
(Base: Age 6-64 playing ANY type of game)
| GAMERS: PLAY ANY | ||||
|---|---|---|---|---|
| GB | France | Germany | Spain | |
| % Male | 58% | 49% | 52% | 52% |
| Male 6-10 | 7% | 6% | 4% | 7% |
| Male 11-14 | 6% | 5% | 4% | 5% |
| Male 15-24 | 15% | 11% | 12% | 11% |
| Male 25-34 | 11% | 10% | 10% | 13% |
| Male 35-44 | 8% | 9% | 9% | 9% |
| Male 45-64 | 10% | 9% | 12% | 7% |
| % Female | 42% | 51% | 48% | 48% |
| Female 6-10 | 6% | 6% | 4% | 6% |
| Female 11-14 | 5% | 5% | 4% | 5% |
| Female 15-24 | 8% | 11% | 10% | 9% |
| Female 25-34 | 6% | 8% | 9% | 11% |
| Female 35-44 | 7% | 8% | 9% | 9% |
| Female 45-64 | 9% | 12% | 12% | 8% |
Definitions
Games formats
Includes any gaming via these formats, regardless of the device used to play this on:
- Packaged: Includes all games requiring a physical disc or cartridge to play
- Apps: Free/freemium or paid app games on smartphones or tablets
- Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription
Devices
Includes any gaming via these devices, regardless of the format played via this device:
- Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
- Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
- Computers: PC/Laptop/Netbook/Mac
- Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
- Tablets: iPad, Android tablet or any other tablet
GameTrack method
GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.
