GameTrack Digest 2018 Q3

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 48% 66% 52% 47%
# play ANY type of game (millions) 22.9m 32.8m 31.7m 17.1m
Average weekly hours per gamer* 8.9 7.6 7.3 6.8
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 68% 83% 78% 77%
aged 11-14 65% 97% 81% 77%
aged 15-24 68% 86% 82% 68%
aged 25-34 60% 74% 65% 60%
aged 35-44 43% 61% 44% 41%
aged 45-64 27% 47% 31% 25%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 27% 26% 21% 23%
% play APP games 25% 36% 17% 21%
% play ONLINE games 31% 38% 31% 21%
(millions) GB France Germany Spain
# play PACKAGED games 12.7m 12.7m 13.0m 8.3m
# play APP games* 11.9m 17.8m 10.3m 7.5m
# play ONLINE games* 14.6m 18.9m 19.0m 7.7m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 30% 31% 22% 26%
% play games on handhelds 10% 13% 7% 10%
% play games on computers 26% 40% 34% 23%
% play games on smartphones 25% 37% 20% 22%
% play games on tablets 19% 22% 8% 13%
GB France Germany Spain
# play games on consoles 14.4m 15.2m 13.6m 9.4m
# play games on handhelds 4.6m 6.2m 4.4m 3.5m
# play games on computers 12.3m 19.5m 20.5m 8.2m
# play games on smartphones 11.9m 18.3m 12.4m 7.8m
# play games on tablets 5.1m 7.0m 3.4m 3.3m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 57% 59%
Male 6-10 6% 5% 5% 6%
Male 11-14 4% 5% 4% 4%
Male 15-24 14% 10% 13% 10%
Male 25-34 13% 9% 13% 16%
Male 35-44 9% 9% 9% 12%
Male 45-64 10% 11% 13% 11%
% Female 45% 50% 43% 41%
Female 6-10 4% 5% 4% 5%
Female 11-14 4% 5% 4% 4%
Female 15-24 10% 11% 11% 9%
Female 25-34 9% 9% 7% 10%
Female 35-44 8% 7% 6% 7%
Female 45-64 10% 14% 11% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.