GameTrack Digest 2018 Q3

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 38% 58% 52% 39%
# play ANY type of game (millions) 18.2m 28.5m 31.4m 14.1m
Average weekly hours per gamer* 8.7 hrs 7.0 hrs 7.4 hrs 5.4 hrs
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 72% 85% 75% 77%
aged 11-14 75% 82% 82% 74%
aged 15-24 57% 76% 84% 69%
aged 25-34 35% 59% 56% 45%
aged 35-44 35% 59% 56% 33%
aged 45-64 19% 37% 28% 14%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 21% 30% 22% 19%
% play APP games 20% 25% 23% 16%
% play ONLINE games 21% 33% 30% 17%
(millions) GB France Germany Spain
# play PACKAGED games 10.1m 14.6m 13.5m 7.0m
# play APP games* 9.3m 12.5m 14.2m 5.7m
# play ONLINE games* 10.1m 16.4m 18.2m 6.1m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 23% 30% 22% 21%
% play games on handhelds 8% 16% 10% 10%
% play games on computers 22% 36% 38% 21%
% play games on smartphones 19% 28% 27% 18%
% play games on tablets 15% 19% 11% 10%
GB France Germany Spain
# play games on consoles 10.8m 14.9m 13.1m 7.6m
# play games on handhelds 4.0m 8.0m 6.3m 3.6m
# play games on computers 10.3m 17.9m 22.9m 7.4m
# play games on smartphones 8.9m 13.6m 16.7m 6.5m
# play games on tablets 7.0m 9.5m 6.7m 3.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 58% 48% 52% 56%
Male 6-10 7% 6% 5% 7%
Male 11-14 7% 5% 4% 6%
Male 15-24 16% 11% 13% 14%
Male 25-34 9% 8% 10% 15%
Male 35-44 11% 9% 11% 10%
Male 45-64 8% 10% 10% 5%
% Female 42% 52% 48% 44%
Female 6-10 7% 6% 4% 6%
Female 11-14 5% 5% 4% 4%
Female 15-24 9% 11% 12% 10%
Female 25-34 7% 8% 8% 9%
Female 35-44 5% 9% 9% 8%
Female 45-64 8% 13% 12% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.