GameTrack Digest 2018 Q2

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 48% 64% 53% 46%
# play ANY type of game (millions) 23.0m 31.6m 32.5m 16.7m
Average weekly hours per gamer* 8.6 hrs 6.5 hrs 6.7 hrs 5.8 hrs
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 67% 83% 74% 77%
aged 11-14 69% 96% 77% 77%
aged 15-24 67% 86% 80% 67%
aged 25-34 56% 71% 69% 60%
aged 35-44 42% 61% 49% 38%
aged 45-64 31% 41% 33% 24%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 25% 26% 22% 23%
% play APP games 24% 34% 19% 18%
% play ONLINE games 30% 35% 31% 22%
(millions) GB France Germany Spain
# play PACKAGED games 12.1m 12.6m 13.3m 8.5m
# play APP games* 11.4m 16.8m 11.5m 6.6m
# play ONLINE games* 14.2m 17.3m 19.1m 7.8m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 28% 29% 21% 26%
% play games on handhelds 8% 13% 7% 10%
% play games on computers 27% 39% 35% 22%
% play games on smartphones 25% 36% 22% 20%
% play games on tablets 17% 22% 8% 11%
GB France Germany Spain
# play games on consoles 13.5m 14.4m 12.8m 9.4m
# play games on handhelds 4.0m 6.6m 4.3m 3.7m
# play games on computers 12.8m 19.0m 21.4m 7.9m
# play games on smartphones 11.7m 17.6m 13.2m 7.2m
# play games on tablets 8.1m 11.0m 5.1m 4.1m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 57% 59%
Male 6-10 6% 5% 5% 6%
Male 11-14 4% 5% 4% 4%
Male 15-24 14% 10% 13% 10%
Male 25-34 13% 9% 13% 16%
Male 35-44 9% 9% 9% 12%
Male 45-64 10% 11% 13% 11%
% Female 45% 50% 43% 41%
Female 6-10 4% 5% 4% 5%
Female 11-14 4% 5% 4% 4%
Female 15-24 10% 11% 11% 9%
Female 25-34 9% 9% 7% 10%
Female 35-44 8% 7% 6% 7%
Female 45-64 10% 14% 11% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.