Difference between revisions of "GameTrack Digest 2017 Q1"

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(Created page with "All original GameTrack reports can be found at the [https://www.isfe.eu/industry-facts ISFE website]. == Reach of gaming: ANY gaming (any format/device) == (Base: Age 6-64 po...")
 
(→‎Profile of gamers)
 
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|-
 
|-
 
|% play ANY type of game
 
|% play ANY type of game
−
|47%
+
|38%
 
|58%
 
|58%
−
|57%
+
|52%
−
|44%
+
|39%
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
−
|22.2m
+
|18.2m
−
|28.8m
+
|28.5m
−
|34.6m
+
|31.4m
−
|15.8m
+
|14.1m
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
−
|8.9 hrs
+
|8.7 hrs
−
|6.9 hrs
+
|7.0 hrs
−
|8.3 hrs
+
|7.4 hrs
−
|6.3 hrs
+
|5.4 hrs
 
|}
 
|}
  
Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|69%
+
|72%
−
|91%
+
|85%
 +
|75%
 
|77%
 
|77%
−
|76%
 
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|76%
+
|75%
−
|86%
+
|82%
−
|85%
+
|82%
−
|77%
+
|74%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|64%
+
|57%
 
|76%
 
|76%
−
|82%
+
|84%
 
|69%
 
|69%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|48%
+
|35%
−
|64%
+
|59%
−
|68%
+
|56%
−
|54%
+
|45%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|42%
+
|35%
 
|59%
 
|59%
−
|58%
+
|56%
−
|38%
+
|33%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|30%
+
|19%
−
|35%
+
|37%
−
|36%
+
|28%
−
|20%
+
|14%
 
|}
 
|}
  
Line 96: Line 96:
 
|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
−
|25%
+
|21%
−
|29%
+
|30%
−
|25%
+
|22%
−
|23%
+
|19%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
 +
|20%
 
|25%
 
|25%
−
|26%
 
 
|23%
 
|23%
−
|19%
+
|16%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|26%
+
|21%
 
|33%
 
|33%
−
|35%
+
|30%
−
|20%
+
|17%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|12.1
+
|10.1m
−
|14.2
+
|14.6m
−
|15.4
+
|13.5m
−
|8.2
+
|7.0m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|12.0
+
|9.3m
−
|12.7
+
|12.5m
−
|14.1
+
|14.2m
−
|7.0
+
|5.7m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|12.5
+
|10.1m
−
|16.2
+
|16.4m
−
|21.2
+
|18.2m
−
|7.2
+
|6.1m
 
|}
 
|}
  
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|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|28%
+
|23%
 
|30%
 
|30%
 
|22%
 
|22%
−
|24%
+
|21%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|11%
+
|8%
−
|17%
+
|16%
−
|9%
+
|10%
−
|11%
+
|10%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|27%
+
|22%
−
|37%
+
|36%
−
|43%
+
|38%
−
|23%
+
|21%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|25%
+
|19%
 
|28%
 
|28%
 
|27%
 
|27%
−
|21%
+
|18%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
 +
|15%
 
|19%
 
|19%
−
|20%
 
 
|11%
 
|11%
−
|12%
+
|10%
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|13.2m
+
|10.8m
 
|14.9m
 
|14.9m
−
|13.7m
+
|13.1m
−
|8.5m
+
|7.6m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|5.1m
+
|4.0m
−
|8.3m
+
|8.0m
−
|5.7m
+
|6.3m
−
|3.9m
+
|3.6m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|12.7m
+
|10.3m
−
|18.2m
+
|17.9m
−
|25.9m
+
|22.9m
−
|8.3m
+
|7.4m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|11.7m
+
|8.9m
−
|13.7m
+
|13.6m
−
|16.5m
+
|16.7m
−
|7.5m
+
|6.5m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|9.0m
+
|7.0m
−
|9.8m
+
|9.5m
−
|6.6m
+
|6.7m
−
|4.4m
+
|3.7m
 
|}
 
|}
  
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|-
 
|-
 
|% Male
 
|% Male
−
|54%
+
|58%
 
|48%
 
|48%
 
|52%
 
|52%
Line 241: Line 241:
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
 +
|7%
 
|6%
 
|6%
−
|6%
+
|5%
−
|4%
+
|7%
−
|6%
 
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
−
|5%
+
|7%
 
|5%
 
|5%
 
|4%
 
|4%
−
|4%
+
|6%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
 +
|16%
 +
|11%
 
|13%
 
|13%
−
|10%
+
|14%
−
|11%
 
−
|12%
 
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|11%
 
 
|9%
 
|9%
 +
|8%
 
|10%
 
|10%
−
|16%
+
|15%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
 +
|11%
 
|9%
 
|9%
−
|9%
+
|11%
 
|10%
 
|10%
−
|11%
 
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|11%
 
−
|9%
 
−
|12%
 
 
|8%
 
|8%
 +
|10%
 +
|10%
 +
|5%
 
|-
 
|-
 
|% Female
 
|% Female
−
|46%
+
|42%
 
|52%
 
|52%
 
|48%
 
|48%
Line 283: Line 283:
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|5%
+
|7%
 
|6%
 
|6%
 
|4%
 
|4%
−
|5%
+
|6%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
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|-
 
|-
 
|Female 15-24
 
|Female 15-24
−
|10%
+
|9%
 
|11%
 
|11%
 +
|12%
 
|10%
 
|10%
−
|9%
 
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
 +
|7%
 +
|8%
 
|8%
 
|8%
 
|9%
 
|9%
−
|9%
 
−
|10%
 
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|7%
+
|5%
 
|9%
 
|9%
 
|9%
 
|9%
Line 313: Line 313:
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|11%
+
|8%
 +
|13%
 
|12%
 
|12%
−
|13%
 
 
|7%
 
|7%
 
|}
 
|}

Latest revision as of 11:36, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 38% 58% 52% 39%
# play ANY type of game (millions) 18.2m 28.5m 31.4m 14.1m
Average weekly hours per gamer* 8.7 hrs 7.0 hrs 7.4 hrs 5.4 hrs
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 72% 85% 75% 77%
aged 11-14 75% 82% 82% 74%
aged 15-24 57% 76% 84% 69%
aged 25-34 35% 59% 56% 45%
aged 35-44 35% 59% 56% 33%
aged 45-64 19% 37% 28% 14%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 21% 30% 22% 19%
% play APP games 20% 25% 23% 16%
% play ONLINE games 21% 33% 30% 17%
(millions) GB France Germany Spain
# play PACKAGED games 10.1m 14.6m 13.5m 7.0m
# play APP games* 9.3m 12.5m 14.2m 5.7m
# play ONLINE games* 10.1m 16.4m 18.2m 6.1m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 23% 30% 22% 21%
% play games on handhelds 8% 16% 10% 10%
% play games on computers 22% 36% 38% 21%
% play games on smartphones 19% 28% 27% 18%
% play games on tablets 15% 19% 11% 10%
GB France Germany Spain
# play games on consoles 10.8m 14.9m 13.1m 7.6m
# play games on handhelds 4.0m 8.0m 6.3m 3.6m
# play games on computers 10.3m 17.9m 22.9m 7.4m
# play games on smartphones 8.9m 13.6m 16.7m 6.5m
# play games on tablets 7.0m 9.5m 6.7m 3.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 58% 48% 52% 56%
Male 6-10 7% 6% 5% 7%
Male 11-14 7% 5% 4% 6%
Male 15-24 16% 11% 13% 14%
Male 25-34 9% 8% 10% 15%
Male 35-44 11% 9% 11% 10%
Male 45-64 8% 10% 10% 5%
% Female 42% 52% 48% 44%
Female 6-10 7% 6% 4% 6%
Female 11-14 5% 5% 4% 4%
Female 15-24 9% 11% 12% 10%
Female 25-34 7% 8% 8% 9%
Female 35-44 5% 9% 9% 8%
Female 45-64 8% 13% 12% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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