Difference between revisions of "GameTrack Digest 2015 Q4"

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Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|72%
+
|71%
−
|86%
+
|89%
−
|76%
+
|75%
 
|75%
 
|75%
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|77%
+
|75%
−
|93%
+
|89%
−
|88%
+
|86%
−
|78%
+
|79%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|57%
+
|59%
−
|78%
+
|82%
−
|86%
+
|83%
−
|69%
+
|70%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|36%
+
|39%
−
|66%
+
|69%
−
|61%
+
|62%
−
|47%
+
|49%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|37%
+
|38%
−
|62%
+
|65%
−
|58%
+
|61%
 
|37%
 
|37%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|21%
+
|20%
−
|39%
+
|37%
−
|33%
+
|34%
 
|16%
 
|16%
 
|}
 
|}
Line 96: Line 96:
 
|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
 +
|22%
 +
|31%
 
|24%
 
|24%
−
|31%
 
−
|25%
 
 
|22%
 
|22%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
 
|21%
 
|21%
 +
|29%
 
|25%
 
|25%
−
|27%
+
|19%
−
|17%
 
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|22%
+
|23%
−
|35%
+
|38%
−
|32%
+
|33%
−
|18%
+
|19%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|11.3m
+
|10.6m
−
|15.2m
+
|15.1m
−
|15.2m
+
|14.9m
−
|8m
+
|7.8m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10m
+
|10.0m
−
|12.5m
+
|14.4m
−
|16.3m
+
|15.0m
−
|6.2m
+
|6.8m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.6m
+
|10.7m
−
|17.2m
+
|18.5m
−
|19.4m
+
|20.0m
−
|6.6m
+
|6.9m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|24%
+
|23%
 
|31%
 
|31%
−
|23%
 
 
|22%
 
|22%
 +
|21%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|11%
+
|9%
−
|16%
+
|18%
 
|11%
 
|11%
 
|10%
 
|10%
Line 166: Line 166:
 
|% play games on computers
 
|% play games on computers
 
|24%
 
|24%
 +
|45%
 
|43%
 
|43%
−
|42%
 
 
|23%
 
|23%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|21%
+
|20%
 +
|29%
 
|28%
 
|28%
−
|31%
 
 
|19%
 
|19%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|16%
+
|17%
−
|22%
+
|24%
 
|11%
 
|11%
 
|11%
 
|11%
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|11.4m
+
|11.1m
 
|15.1m
 
|15.1m
−
|13.9m
+
|13.2m
−
|7.8m
+
|7.7m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|5m
+
|4.2m
−
|8.1m
+
|9.0m
−
|6.7m
+
|6.6m
−
|3.5m
+
|3.7m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.2m
+
|11.5m
−
|21.1m
+
|22.0m
−
|25.6m
+
|26.3m
−
|8.5m
+
|8.4m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|9.8m
+
|9.5m
−
|13.6m
+
|14.5m
−
|18.9m
+
|17.3m
−
|6.7m
+
|7.0m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.8m
+
|8.1m
−
|10.8m
+
|11.8m
 
|6.9m
 
|6.9m
−
|4m
+
|4.1m
 
|}
 
|}
  
Line 235: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|58%
+
|57%
−
|48%
+
|49%
−
|51%
+
|52%
−
|55%
+
|53%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
 +
|8%
 
|6%
 
|6%
 +
|4%
 
|6%
 
|6%
−
|4%
 
−
|7%
 
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
−
|6%
 
 
|5%
 
|5%
 +
|5%
 +
|4%
 
|4%
 
|4%
−
|5%
 
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|15%
−
|10%
+
|11%
 +
|12%
 
|12%
 
|12%
−
|13%
 
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
Line 262: Line 262:
 
|9%
 
|9%
 
|10%
 
|10%
−
|14%
+
|15%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
 
|11%
 
|11%
 
|10%
 
|10%
 +
|11%
 
|10%
 
|10%
−
|11%
 
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
 +
|8%
 
|9%
 
|9%
−
|9%
+
|11%
−
|10%
 
 
|6%
 
|6%
 
|-
 
|-
 
|% Female
 
|% Female
−
|42%
+
|43%
−
|52%
+
|51%
−
|49%
+
|48%
−
|45%
+
|47%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|7%
+
|5%
 
|6%
 
|6%
 
|4%
 
|4%
−
|5%
+
|6%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
 +
|6%
 
|5%
 
|5%
 +
|4%
 
|5%
 
|5%
−
|4%
 
−
|4%
 
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
−
|9%
+
|10%
−
|11%
+
|10%
 +
|10%
 
|11%
 
|11%
−
|10%
 
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
−
|7%
+
|8%
 
|9%
 
|9%
 
|8%
 
|8%
Line 308: Line 308:
 
|Female 35-44
 
|Female 35-44
 
|6%
 
|6%
−
|8%
 
 
|9%
 
|9%
 
|9%
 
|9%
 +
|10%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
 
|8%
 
|8%
−
|13%
+
|12%
 
|13%
 
|13%
 
|7%
 
|7%

Latest revision as of 15:26, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 40% 62% 56% 42%
# play ANY type of game (millions) 19.2m 30.7m 33.9m 15.0m
Average weekly hours per gamer* 8.9 hs/week 7.0 hs/week 8.2 hs/week 6.2 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 71% 89% 75% 75%
aged 11-14 75% 89% 86% 79%
aged 15-24 59% 82% 83% 70%
aged 25-34 39% 69% 62% 49%
aged 35-44 38% 65% 61% 37%
aged 45-64 20% 37% 34% 16%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 22% 31% 24% 22%
% play APP games 21% 29% 25% 19%
% play ONLINE games 23% 38% 33% 19%
(millions) GB France Germany Spain
# play PACKAGED games 10.6m 15.1m 14.9m 7.8m
# play APP games* 10.0m 14.4m 15.0m 6.8m
# play ONLINE games* 10.7m 18.5m 20.0m 6.9m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 23% 31% 22% 21%
% play games on handhelds 9% 18% 11% 10%
% play games on computers 24% 45% 43% 23%
% play games on smartphones 20% 29% 28% 19%
% play games on tablets 17% 24% 11% 11%
GB France Germany Spain
# play games on consoles 11.1m 15.1m 13.2m 7.7m
# play games on handhelds 4.2m 9.0m 6.6m 3.7m
# play games on computers 11.5m 22.0m 26.3m 8.4m
# play games on smartphones 9.5m 14.5m 17.3m 7.0m
# play games on tablets 8.1m 11.8m 6.9m 4.1m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 57% 49% 52% 53%
Male 6-10 8% 6% 4% 6%
Male 11-14 5% 5% 4% 4%
Male 15-24 15% 11% 12% 12%
Male 25-34 9% 9% 10% 15%
Male 35-44 11% 10% 11% 10%
Male 45-64 8% 9% 11% 6%
% Female 43% 51% 48% 47%
Female 6-10 5% 6% 4% 6%
Female 11-14 6% 5% 4% 5%
Female 15-24 10% 10% 10% 11%
Female 25-34 8% 9% 8% 9%
Female 35-44 6% 9% 9% 10%
Female 45-64 8% 12% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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