GameTrack Digest 2015 Q2

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 42% 63% 56% 40%
# play ANY type of game (millions) 19.8m 30.9m 34.4m 14.4m
Average weekly hours per gamer* 8.9 hs/week 7.1 hs/week 7.8 hs/week 5.9 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 78% 88% 73% 81%
aged 11-14 76% 92% 91% 83%
aged 15-24 57% 82% 81% 64%
aged 25-34 42% 69% 72% 46%
aged 35-44 33% 62% 62% 32%
aged 45-64 24% 40% 31% 17%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 31% 28% 22%
% play APP games 22% 31% 26% 16%
% play ONLINE games 21% 37% 32% 15%
(millions) GB France Germany Spain
# play PACKAGED games 11.2m 15.1m 17.1m 7.8m
# play APP games* 10.3m 15.2m 16.0m 5.8m
# play ONLINE games* 10.2m 18.3m 19.6m 5.6m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 25% 31% 25% 21%
% play games on handhelds 10% 19% 12% 10%
% play games on computers 25% 44% 44% 21%
% play games on smartphones 22% 31% 29% 18%
% play games on tablets 17% 25% 15% 10%
GB France Germany Spain
# play games on consoles 11.8m 15.2m 15.2m 7.6m
# play games on handhelds 4.6m 9.5m 7.5m 3.8m
# play games on computers 11.8m 21.8m 26.9m 7.5m
# play games on smartphones 10.3m 15.4m 17.9m 6.4m
# play games on tablets 8.2m 12.1m 9.2m 3.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 57% 49% 51% 53%
Male 6-10 7% 6% 4% 7%
Male 11-14 6% 5% 4% 5%
Male 15-24 15% 11% 11% 13%
Male 25-34 11% 9% 11% 14%
Male 35-44 8% 9% 10% 9%
Male 45-64 9% 10% 11% 6%
% Female 43% 51% 49% 47%
Female 6-10 7% 6% 4% 6%
Female 11-14 5% 5% 4% 5%
Female 15-24 9% 10% 10% 9%
Female 25-34 6% 9% 10% 10%
Female 35-44 6% 9% 11% 9%
Female 45-64 11% 13% 11% 9%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.