GameTrack Digest 2014 Q4

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 41% 62% 55% 40%
# play ANY type of game (millions) 19.5m 30.7m 33.6m 14.4m
Average weekly hours per gamer* 8.3 hs/week 6.7 hs/week 7.5 hs/week 5.7 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 72% 91% 73% 75%
aged 11-14 75% 92% 89% 77%
aged 15-24 55% 83% 82% 66%
aged 25-34 43% 74% 70% 48%
aged 35-44 30% 60% 56% 35%
aged 45-64 26% 36% 31% 15%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 33% 26% 20%
% play APP games 21% 28% 24% 17%
% play ONLINE games 22% 37% 33% 19%
(millions) GB France Germany Spain
# play PACKAGED games 11.4m 16.1m 15.6m 7.1m
# play APP games* 10.0m 13.9m 14.9m 6.2m
# play ONLINE games* 10.3m 18.4m 19.9m 6.8m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 24% 32% 22% 20%
% play games on handhelds 10% 19% 11% 10%
% play games on computers 25% 45% 43% 23%
% play games on smartphones 21% 29% 28% 19%
% play games on tablets 17% 21% 13% 10%
GB France Germany Spain
# play games on consoles 11.4m 15.1m 13.9m 7.8m
# play games on consoles 11.5m 15.6m 13.5m 7.2m
# play games on handhelds 4.8m 9.5m 6.7m 3.6m
# play games on computers 12.0m 22.3m 26.3m 8.2m
# play games on smartphones 10.0m 14.4m 17.1m 6.9m
# play games on tablets 8.2m 10.6m 8.2m 3.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 58% 48% 51% 55%
Male 6-10 6% 6% 4% 7%
Male 11-14 6% 5% 4% 5%
Male 15-24 16% 10% 12% 13%
Male 25-34 9% 9% 10% 14%
Male 35-44 11% 10% 10% 11%
Male 45-64 9% 9% 10% 6%
% Female 42% 52% 49% 45%
Female 6-10 7% 6% 4% 5%
Female 11-14 5% 5% 4% 4%
Female 15-24 9% 11% 11% 10%
Female 25-34 7% 9% 8% 9%
Female 35-44 6% 8% 9% 9%
Female 45-64 8% 13% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.