GameTrack Digest 2014 Q4

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 41% 62% 55% 40%
# play ANY type of game (millions) 19.5m 30.7m 33.6m 14.4m
Average weekly hours per gamer* 8.3 hs/week 6.7 hs/week 7.5 hs/week 5.7 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 72% 86% 76% 75%
aged 11-14 77% 93% 88% 78%
aged 15-24 57% 78% 86% 69%
aged 25-34 36% 66% 61% 47%
aged 35-44 37% 62% 58% 37%
aged 45-64 21% 39% 33% 16%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 31% 25% 22%
% play APP games 21% 25% 27% 17%
% play ONLINE games 22% 35% 32% 18%
(millions) GB France Germany Spain
# play PACKAGED games 11.3m 15.2m 15.2m 8m
# play APP games* 10m 12.5m 16.3m 6.2m
# play ONLINE games* 10.6m 17.2m 19.4m 6.6m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 24% 31% 23% 22%
% play games on handhelds 11% 16% 11% 10%
% play games on computers 24% 43% 42% 23%
% play games on smartphones 21% 28% 31% 19%
% play games on tablets 16% 22% 11% 11%
GB France Germany Spain
# play games on consoles 11.4m 15.1m 13.9m 7.8m
# play games on handhelds 5m 8.1m 6.7m 3.5m
# play games on computers 11.2m 21.1m 25.6m 8.5m
# play games on smartphones 9.8m 13.6m 18.9m 6.7m
# play games on tablets 7.8m 10.8m 6.9m 4m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 58% 48% 51% 55%
Male 6-10 6% 6% 4% 7%
Male 11-14 6% 5% 4% 5%
Male 15-24 16% 10% 12% 13%
Male 25-34 9% 9% 10% 14%
Male 35-44 11% 10% 10% 11%
Male 45-64 9% 9% 10% 6%
% Female 42% 52% 49% 45%
Female 6-10 7% 6% 4% 5%
Female 11-14 5% 5% 4% 4%
Female 15-24 9% 11% 11% 10%
Female 25-34 7% 9% 8% 9%
Female 35-44 6% 8% 9% 9%
Female 45-64 8% 13% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.