GameTrack Digest 2014 Q2

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 41% 60% 50% 40%
# play ANY type of game (millions) 19.5m 29.4m 30.3m 14.5m
Average weekly hours per gamer* 8.1 hs/week 6.3 hs/week 7.1 hs/week 5.2 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 69% 92% 67% 75%
aged 11-14 75% 89% 79% 84%
aged 15-24 57% 81% 76% 67%
aged 25-34 43% 68% 63% 49%
aged 35-44 37% 54% 50% 30%
aged 45-64 22% 36% 28% 17%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 30% 23% 21%
% play APP games 21% 25% 19% 16%
% play ONLINE games 20% 33% 28% 15%
(millions) GB France Germany Spain
# play PACKAGED games 11.4m 15.0m 13.8m 7.5m
# play APP games* 10.2m 12.1m 11.7m 5.7m
# play ONLINE games* 9.7m 16.4m 16.9m 5.5m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 25% 30% 19% 21%
% play games on handhelds 12% 18% 10% 11%
% play games on computers 24% 43% 39% 23%
% play games on smartphones 21% 26% 23% 18%
% play games on tablets 17% 20% 9% 10%
GB France Germany Spain
# play games on consoles 11.8m 14.8m 11.7m 7.7m
# play games on handhelds 5.6m 9.1m 6.3m 4.1m
# play games on computers 11.3m 21.1m 23.8m 8.2m
# play games on smartphones 10.2m 12.8m 13.9m 6.6m
# play games on tablets 7.9m 9.6m 5.8m 3.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 52% 53%
Male 6-10 7% 6% 4% 6%
Male 11-14 6% 5% 4% 5%
Male 15-24 15% 11% 12% 13%
Male 25-34 11% 10% 11% 14%
Male 35-44 9% 8% 10% 8%
Male 45-64 8% 9% 12% 6%
% Female 45% 50% 48% 47%
Female 6-10 6% 6% 4% 6%
Female 11-14 5% 5% 4% 5%
Female 15-24 9% 11% 11% 10%
Female 25-34 8% 9% 10% 11%
Female 35-44 7% 8% 8% 8%
Female 45-64 10% 12% 11% 8%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.