GameTrack Digest 2011 Q4

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

	GB	France	Germany	Spain
% play ANY type of game	45%	54%	45%	n/a
# play ANY type of game (millions)	21.2m	26.8m	27.5m	n/a
Average weekly hours per gamer*	8.0 hs/week	5.8 hs/week	6.8 hs/week	n/a

• Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age	GB	France	Germany	Spain
group:
aged 6-10	82%	78%	76%	n/a
aged 11-14	80%	91%	83%	n/a
aged 15-24	61%	84%	75%	n/a
aged 25-34	45%	66%	44%	n/a
aged 35-44	45%	47%	44%	n/a
aged 45-64	22%	27%	26%	n/a

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%)	GB	France	Germany	Spain
% play PACKAGED games	31%	32%	25%	n/a
% play APP games	16%	13%	9%	n/a
% play ONLINE games	21%	26%	24%	n/a

(millions)	GB	France	Germany	Spain
# play PACKAGED games	14.7m	16.0m	15.3m	n/a
# play APP games*	7.6m	6.2m	5.4m	n/a
# play ONLINE games*	10.1m	13.0m	14.4m	n/a

• Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

	GB	France	Germany	Spain
% play games on consoles	32%	31%	20%	n/a
% play games on handhelds	16%	21%	13%	n/a
% play games on computers	31%	43%	40%	n/a
% play games on smartphones	20%	18%	13%	n/a
% play games on tablets	5%	3%	3%	n/a

	GB	France	Germany	Spain
# play games on consoles	15.2m	15.2m	12.4m	n/a
# play games on handhelds	7.6m	10.5m	7.8m	n/a
# play games on computers	14.9m	21.2m	24.7m	n/a
# play games on smartphones	9.4m	8.7m	7.9m	n/a
# play games on tablets	2.3m	1.6m	1.7m	n/a

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

	GAMERS: PLAY ANY
	GB	France	Germany	Spain
% Male	55%	50%	53%	na/
Male 6-10	7%	7%	5%	n/a
Male 11-14	6%	5%	5%	n/a
Male 15-24	13%	13%	13%	na/
Male 25-34	10%	10%	9%	n/a
Male 35-44	10%	8%	10%	n/a
Male 45-64	7%	8%	11%	n/a
% Female	45%	50%	47%	n/a
Female 6-10	6%	5%	5%	n/a
Female 11-14	4%	6%	4%	n/a
Female 15-24	10%	12%	11%	n/a
Female 25-34	7%	10%	7%	n/a
Female 35-44	8%	7%	8%	n/a
Female 45-64	9%	10%	11%	n/a

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

• Packaged: Includes all games requiring a physical disc or cartridge to play
• Apps: Free/freemium or paid app games on smartphones or tablets
• Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

• Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
• Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
• Computers: PC/Laptop/Netbook/Mac
• Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
• Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.