GameTrack Digest 2016 Q2

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All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 39% 58% 54% 39%
# play ANY type of game (millions) 18.7m 28.7m 32.8m 14.1m
Average weekly hours per gamer* 8.7 hs/week 6.8 hs/week 8.0 hs/week 5.4 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 72% 88% 71% 74%
aged 11-14 83% 87% 87% 76%
aged 15-24 58% 76% 81% 66%
aged 25-34 35% 64% 59% 46%
aged 35-44 36% 59% 59% 34%
aged 45-64 20% 35% 32% 15%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 22% 29% 23% 21%
% play APP games 20% 25% 25% 16%
% play ONLINE games 21% 33% 31% 17%
(millions) GB France Germany Spain
# play PACKAGED games 10.3m 14.5m 31.9m 7.5m
# play APP games* 9.6m 12.5m 15.1m 5.9m
# play ONLINE games* 10m 16.3m 19.0m 6.1m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 27% 32% 24% 22%
% play games on handhelds 10% 16% 10% 10%
% play games on computers 25% 42% 43% 24%
% play games on smartphones 25% 33% 29% 21%
% play games on tablets 17% 20% 9% 12%
GB France Germany Spain
# play games on consoles 12.9 15.8 14.7 8.0
# play games on handhelds 4.9 8.1 6.0 3.7
# play games on computers 11.9 20.9 26.0 8.6
# play games on smartphones 11.7 16.3 17.8 7.6
# play games on tablets 8.2 9.6 5.7 4.3

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 49% 53% 56%
Male 6-10 5% 6% 4% 6%
Male 11-14 6% 4% 4% 5%
Male 15-24 15% 9% 11% 11%
Male 25-34 10% 10% 10% 15%
Male 35-44 10% 10% 10% 11%
Male 45-64 9% 11% 13% 9%
% Female 45% 51% 47% 44%
Female 6-10 5% 5% 4% 5%
Female 11-14 5% 5% 3% 4%
Female 15-24 10% 11% 9% 10%
Female 25-34 8% 9% 9% 10%
Female 35-44 7% 8% 9% 8%
Female 45-64 10% 13% 13% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.