Latin America

• Latin America will reach $4.1 billion in 2016, an impressive 20.1% YoY increase. Mobile games will generate $1.4 billion, up significantly from $900 million last year. (Newzoo, May 2016)

• Digital games market in Latin America was worth $3.6bn in 2013 and is estimated to be worth $4.5bn in 2014 and $5.3bn in 2015. The $4.5bn in 2014 represents 10% of the worldwide digital games market and is forecasted to grow to become 16% in 2015 (Superdata, Oct 2014)

• In 2014, Mobile gaming in the largest segment in digital, at 43%, followed by social (Facebook for example) gaming at 27%. (Superdata, Oct 2014)

• In 2014, the digital spender in Latin America pays an average of $88 during time spent on a game, which lasts 5.5 months on average. Bank transfer payments are the most popular payment method (24%), closely followed by mobile payment (21%) whose popularity is rising, and credit cards (20%). (Superdata, Oct 2014)

• In 2014, Brazil has a market share of 35%, followed by Mexico at 22% and Argentina at 15%. (Superdata, Oct 2014)

• In 2014, Brazil has seen amazing growth in social (+35%) and mobile (+25%) digital gaming in 2014, and pay-to-play MMO is losing players to free-to-play titles such as Planetside 2. In this specific F2P segment, MOBAs have grown their market share the most, from 12% in 2013 to 23% in 2014. (Superdata, Oct 2014).

• In 2014, Brazil dominance in market share is slightly decreasing due to higher than average spending in other Latin America countries and a boom in broadband and smartphone penetration which allow them to grow their market share. (Superdata, Oct 2014)

• In 2014, in the region high import taxes on consoles and PC games inflate prices, which are 60%-150% higher than in the US. (Superdata, Oct 2014)