Mobile market

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2018 Stats

  • Consumers spent $14B more on mobile games in 2017 ($59.2bn) than in 2016. Games such as Arena of Valor and Fantasy Westward Journey from Asian publishers like Tencent and NetEase contributed to a 31% year-over-year growth for the worldwide mobile market. (Superdata, Jan 2018)
  • In 2017 the global mobile market $59.2bn) was dominated by the Asian market, comprising $36bn in revenues, compared to $9.1bn in North America and $5.9bn in Europe. (Superdata, Jan 2018)
  • The globally top-earning mobile games by revenues in 2017 were Tencent’s Arena of Valor ($1.9bn), NetEase’s Fantasy Westward Journey ($1.5bn) and Mixi’s Monster Strike ($1.3bn). The leading Western games in joint fourth place were Supercell’s Clash Royale and Clash of Clans (both $1.2bn). The complete top ten can be seen here. (Superdata, Jan 2018)

2017 Stats

  • 21.8 billion apps were downloaded from Apple’s App Store and Google Play in Q1 2017-18, a 15.3% increase from the same quarter the previous year. Google Play accounted for the majority of the downloads, up 21.4% to 15.3bn, over double the App Store’s 6.5bn downloads. (Sensor Tower, Aug 2017)
  • In Q1 2017-18, games were by far the most downloaded type of app in both Google Play and the App Store. 6.64bn games were downloaded from Google play in the period, up 26% on the previous year. In the App Store, 1.9bn games were downloaded, an increase of 1.6% year-on-year. (Sensor Tower, Aug 2017)
  • Niantic’s Pokémon GO surpassed 65 million monthly active users in April 2017. (Niantic, Apr 2017)
  • Consumer spend across all mobile app stores will grow at 18% CAGR from $61.8bn in 2016 to reach $139bn by 2021. Games continue to represent the majority of this revenue during the forecast period, growing from $50bn in 2016 to $105bn in 2021. (App Annie, June 2017)
  • In 2016, games represented 11% of time spent in Android apps and 39% of all app downloads, yet generated 81% of consumer spend via stores. (App Annie, March 2017)
  • The mobile Augmented Reality market could hit over a billion users and $60 billion revenue globally by 2021. (Digi-Capital, June 2017)
  • In 2016, games generated 75% of iOS App Store revenue, and 90% of Google Play revenue. (App Annie, March 2017)
  • Average revenue per user (ARPU) has significantly increased in the world’s larger markets. In Japan, the top 30 iPhone games monetized over twice as effectively as the top 30 in the United States, increasing from $17 to $30 from Q4 2015 to Q4 2016. The UK saw some increased in ARPU, but is still some distance behind other markets on this metric. (App Annie, March 2017)
  • Mobile gaming is gaining momentum globally and disrupting the traditional industry. By 2014, mobile gaming apps saw greater consumer spend than consoles and PC/Mac games. By 2016, mobile increased its lead, with spend at over 25% higher than PC and Mac gaming, and more than double game consoles in 2016. (App Annie, Feb 2017)
  • Niantic’s ‘Pokémon GO’, released on 6th July 2016 achieved over $950m in consumer spend by the end of 2016. It achieved reaching $800 million in consumer spend in 110 days, 2.3x faster than King’s ‘Candy Crush Saga’. For context, the total consumer spend on ‘Pokémon GO’ exceeded the total worldwide box office gross of ‘Batman v Superman: Dawn of Justice’. (App Annie, Jan 2017)
  • China’s Tencent were the No.1 company for combined iOS and Android game revenues in 2016, ahead of Finland’s Supercell (who are 84% owned by Tencent) and NetEase. MZ and Activision Blizzard make up the rest of the top 5. Electronic Arts was the top company for worldwide combines iOS and Android game downloads in 2016. (App Annie, Jan 2017)
  • Android phone users worldwide (excluding China) spent nearly 900bn hours in apps in 2016, an increase of 150bn hours from 2015. (App Annie, Jan 2017)
  • Apple’s App Store revenues increased by 40% in 2016 to $20bn, with the two largest contributors to growth being Pokémon Go and Super Mario Run, the latter of which was the most downloaded app on Christmas and New Year’s Day. (Gamasutra, Jan 2017)
  • January 1st 2017 was the largest day of sales ever recorded for Apple’s App Store, with $240m spent. (Gamasutra, Jan 2017)

2016 Stats

  • The top 5 mobile games globally accounted for 13% ($5.4bn) of the mobile market ($40.6bn). Three games broke the billion dollar mark: Mixi’s Monster Strike ($1.3bn)) and Supercell’s Clash of the Clans ($1.2bn) and Clash Royale ($1.1bn). (SuperData, Dec 2016)
  • The Asian market makes up over half ($24.9bn) of global mobile revenue ($40.6bn). North America and Europe make up a distant second and third ($6.9bn and $5.7bn, respectively). (SuperData, Dec 2016)
  • Mobile gaming accounting for 40% of all revenues made by the top 10 companies in the first half of 2016, up from 34% in the same period of 2015. (Newzoo, Oct 2016)
  • Tencent, the number one gaming company in the world, recorded revenues of $5.3 billion in the first 6 months of 2016, up from $4.1 billion the year before. Its position at the top of the ranking will be solidified even further following the acquisition of Supercell. Between them, they will likely end this year with around $13 billion in game revenues. (Newzoo, Oct 2016)
  • In 2015, 1,436 mobile games generated more than $1m of iOS revenues (net, excluding the 30% platform fee). 191 games generated over $10m and 27 generated more than $100. (Newzoo, July 2016)
  • Mobile gaming will generate greater global revenues ($36.9bn) than PC gaming ($31.9bn) for the first time in 2016. (Newzoo, July 2016)
  • Cumulative annual growth in the global mobile market between 2015-2019 is expected to be 14.6%, significantly outpacing the rest of the market at 6.6%. (Newzoo, July 2016)
  • In April 2016, the top 10 mobile publishers accounted for 44% of iOS App Store and 42% of Google Play revenues. (Newzoo, July 2016)
  • In Q1 2016, 6.65 billion games were downloaded from iOS and Google Play (1.95bn and 4.7bn respectively). The most downloaded game worldwide was ‘Piano Tiles 2’ (Clean Master Games) and ‘Clash Royale’ (Supercell) made the worldwide top 10 for downloads despite launching two months into the quarter, as well as being the fastest game ever to No. 1 in revenue. (SensorTower, Apr 2016)
  • The most installed iOS app in the US for Q1 2016 was ‘Color Switch’, an indie game by Marc Lejeune, made in just two weeks. (SensorTower, Apr 2016)

2015 Stats

  • 21m people who downloaded a free or freemium game in Mar-May 2015, while 3m downloaded a paid game. 42% of free/freemium players downloaded 2 to 3 games, while 55% of those who downloaded a paid/paidmium game acquired only 1. (Deloitte and ISFE Mobile Games in Europe, Sept 2015)
  • 78% of freemium players didn’t make any in-app purchase, so 22% did. This share of paying customers varies from company to company, for example 4% of King’s monthly unique users made in-app purchases. The average expenditure of paying users reached £3/month, and spend is concentrated with nearly half made it in a single game. (Deloitte and ISFE Mobile Games in Europe, Sept 2015)
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