Difference between revisions of "GameTrack Digest 2011 Q4"

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(Reach of gaming: ANY gaming (any format/device))
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|-
 
|-
 
|% play ANY type of game
 
|% play ANY type of game
|39%
+
|45%
|56%
+
|54%
|40%
+
|45%
|42%
+
|n/a
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
|18.4m
+
|21.2m
 +
|26.8m
 
|27.5m
 
|27.5m
|24.4m
+
|n/a
|15.2m
 
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
|8.4 hs/week
+
|8.0 hs/week
|5.9 hs/week
+
|5.8 hs/week
|6.1 hs/week
+
|6.8 hs/week
|6.1 hs/week
+
|n/a
 
|}
 
|}
  

Revision as of 13:18, 2 May 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 45% 54% 45% n/a
# play ANY type of game (millions) 21.2m 26.8m 27.5m n/a
Average weekly hours per gamer* 8.0 hs/week 5.8 hs/week 6.8 hs/week n/a
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 83% 91% 69% 78%
aged 11-14 88% 84% 81% 83%
aged 15-24 50% 82% 69% 65%
aged 25-34 35% 63% 45% 50%
aged 35-44 32% 50% 31% 34%
aged 45-64 20% 30% 21% 20%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 26% 31% 20% 24%
% play APP games 18% 17% 11% 14%
% play ONLINE games 22% 30% 17% 18%
(millions) GB France Germany Spain
# play PACKAGED games 12.4m 15.0m 12.4m 8.8m
# play APP games* 8.7m 8.4m 6.7m 5.2m
# play ONLINE games* 10.3m 14.9m 10.6m 6.5m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 27% 29% 17% 25%
% play games on handhelds 14% 19% 8% 13%
% play games on computers 27% 43% 33% 24%
% play games on smartphones 20% 19% 15% 17%
% play games on tablets 10% 9% 4% 5%
GB France Germany Spain
# play games on consoles 12.8m 14.1m 10.5m 9.1m
# play games on handhelds 6.6m 9.3m 5.1m 4.7m
# play games on computers 12.9m 21.0m 19.8m 8.7m
# play games on smartphones 9.5m 9.4m 8.8m 6.1m
# play games on tablets 4.8m 4.4m 2.4m 1.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 53% 51% 54% 53%
Male 6-10 8% 7% 5% 6%
Male 11-14 7% 6% 5% 4%
Male 15-24 13% 13% 16% 12%
Male 25-34 10% 10% 9% 14%
Male 35-44 7% 8% 8% 11%
Male 45-64 7% 8% 10% 7%
% Female 47% 49% 46% 47%
Female 6-10 8% 7% 5% 6%
Female 11-14 6% 4% 5% 6%
Female 15-24 9% 11% 10% 9%
Female 25-34 6% 8% 9% 11%
Female 35-44 7% 8% 6% 7%
Female 45-64 10% 10% 11% 9%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.