Difference between revisions of "GameTrack Digest 2018 Q3"

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(Created page with "All original GameTrack reports can be found at the [https://www.isfe.eu/industry-facts ISFE website]. == Reach of gaming: ANY gaming (any format/device) == (Base: Age 6-64 po...")
 
 
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|-
 
|-
 
|% play ANY type of game
 
|% play ANY type of game
−
|38%
+
|48%
−
|58%
+
|66%
 
|52%
 
|52%
−
|39%
+
|47%
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
−
|18.2m
+
|22.9m
−
|28.5m
+
|32.8m
−
|31.4m
+
|31.7m
−
|14.1m
+
|17.1m
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
−
|8.7 hrs
+
|8.9
−
|7.0 hrs
+
|7.6
−
|7.4 hrs
+
|7.3
−
|5.4 hrs
+
|6.8
 
|}
 
|}
  
Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|72%
+
|68%
−
|85%
+
|83%
−
|75%
+
|78%
 
|77%
 
|77%
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|75%
+
|65%
−
|82%
+
|97%
−
|82%
+
|81%
−
|74%
+
|77%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|57%
+
|68%
−
|76%
+
|86%
−
|84%
+
|82%
−
|69%
+
|68%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|35%
+
|60%
−
|59%
+
|74%
−
|56%
+
|65%
−
|45%
+
|60%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|35%
+
|43%
−
|59%
+
|61%
−
|56%
+
|44%
−
|33%
+
|41%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|19%
+
|27%
−
|37%
+
|47%
−
|28%
+
|31%
−
|14%
+
|25%
 
|}
 
|}
  
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|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
 +
|27%
 +
|26%
 
|21%
 
|21%
−
|30%
+
|23%
−
|22%
 
−
|19%
 
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|20%
 
 
|25%
 
|25%
−
|23%
+
|36%
−
|16%
+
|17%
 +
|21%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
 +
|31%
 +
|38%
 +
|31%
 
|21%
 
|21%
−
|33%
 
−
|30%
 
−
|17%
 
 
|}
 
|}
  
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|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|10.1m
+
|12.7m
−
|14.6m
+
|12.7m
−
|13.5m
+
|13.0m
−
|7.0m
+
|8.3m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|9.3m
+
|11.9m
−
|12.5m
+
|17.8m
−
|14.2m
+
|10.3m
−
|5.7m
+
|7.5m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.1m
+
|14.6m
−
|16.4m
+
|18.9m
−
|18.2m
+
|19.0m
−
|6.1m
+
|7.7m
 
|}
 
|}
  
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|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|23%
 
 
|30%
 
|30%
 +
|31%
 
|22%
 
|22%
−
|21%
+
|26%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|8%
 
−
|16%
 
 
|10%
 
|10%
 +
|13%
 +
|7%
 
|10%
 
|10%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|22%
+
|26%
−
|36%
+
|40%
−
|38%
+
|34%
−
|21%
+
|23%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|19%
+
|25%
−
|28%
+
|37%
−
|27%
+
|20%
−
|18%
+
|22%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|15%
 
 
|19%
 
|19%
−
|11%
+
|22%
−
|10%
+
|8%
 +
|13%
 
|}
 
|}
  
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|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|10.8m
+
|14.4m
−
|14.9m
+
|15.2m
−
|13.1m
+
|13.6m
−
|7.6m
+
|9.4m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|4.0m
+
|4.6m
−
|8.0m
+
|6.2m
−
|6.3m
+
|4.4m
−
|3.6m
+
|3.5m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|10.3m
+
|12.3m
−
|17.9m
+
|19.5m
−
|22.9m
+
|20.5m
−
|7.4m
+
|8.2m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|8.9m
+
|11.9m
−
|13.6m
+
|18.3m
−
|16.7m
+
|12.4m
−
|6.5m
+
|7.8m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
 +
|5.1m
 
|7.0m
 
|7.0m
−
|9.5m
+
|3.4m
−
|6.7m
+
|3.3m
−
|3.7m
 
 
|}
 
|}
  
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|-
 
|-
 
|% Male
 
|% Male
−
|58%
+
|55%
−
|48%
+
|50%
−
|52%
+
|57%
−
|56%
+
|59%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
−
|7%
 
 
|6%
 
|6%
 
|5%
 
|5%
−
|7%
+
|5%
 +
|6%
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
−
|7%
+
|4%
 
|5%
 
|5%
 
|4%
 
|4%
−
|6%
+
|4%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|14%
−
|11%
+
|10%
 
|13%
 
|13%
−
|14%
+
|10%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
 +
|13%
 
|9%
 
|9%
−
|8%
+
|13%
−
|10%
+
|16%
−
|15%
 
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|11%
 
 
|9%
 
|9%
−
|11%
+
|9%
−
|10%
+
|9%
 +
|12%
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|8%
 
 
|10%
 
|10%
−
|10%
+
|11%
−
|5%
+
|13%
 +
|11%
 
|-
 
|-
 
|% Female
 
|% Female
−
|42%
+
|45%
−
|52%
+
|50%
−
|48%
+
|43%
−
|44%
+
|41%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|7%
 
−
|6%
 
 
|4%
 
|4%
−
|6%
+
|5%
 +
|4%
 +
|5%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
−
|5%
+
|4%
 
|5%
 
|5%
 
|4%
 
|4%
Line 295: Line 295:
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
 +
|10%
 +
|11%
 +
|11%
 
|9%
 
|9%
−
|11%
 
−
|12%
 
−
|10%
 
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
 +
|9%
 +
|9%
 
|7%
 
|7%
−
|8%
+
|10%
−
|8%
 
−
|9%
 
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|5%
 
−
|9%
 
−
|9%
 
 
|8%
 
|8%
 +
|7%
 +
|6%
 +
|7%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|8%
+
|10%
−
|13%
+
|14%
−
|12%
+
|11%
 
|7%
 
|7%
 
|}
 
|}

Latest revision as of 10:31, 7 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 48% 66% 52% 47%
# play ANY type of game (millions) 22.9m 32.8m 31.7m 17.1m
Average weekly hours per gamer* 8.9 7.6 7.3 6.8
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 68% 83% 78% 77%
aged 11-14 65% 97% 81% 77%
aged 15-24 68% 86% 82% 68%
aged 25-34 60% 74% 65% 60%
aged 35-44 43% 61% 44% 41%
aged 45-64 27% 47% 31% 25%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 27% 26% 21% 23%
% play APP games 25% 36% 17% 21%
% play ONLINE games 31% 38% 31% 21%
(millions) GB France Germany Spain
# play PACKAGED games 12.7m 12.7m 13.0m 8.3m
# play APP games* 11.9m 17.8m 10.3m 7.5m
# play ONLINE games* 14.6m 18.9m 19.0m 7.7m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 30% 31% 22% 26%
% play games on handhelds 10% 13% 7% 10%
% play games on computers 26% 40% 34% 23%
% play games on smartphones 25% 37% 20% 22%
% play games on tablets 19% 22% 8% 13%
GB France Germany Spain
# play games on consoles 14.4m 15.2m 13.6m 9.4m
# play games on handhelds 4.6m 6.2m 4.4m 3.5m
# play games on computers 12.3m 19.5m 20.5m 8.2m
# play games on smartphones 11.9m 18.3m 12.4m 7.8m
# play games on tablets 5.1m 7.0m 3.4m 3.3m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 57% 59%
Male 6-10 6% 5% 5% 6%
Male 11-14 4% 5% 4% 4%
Male 15-24 14% 10% 13% 10%
Male 25-34 13% 9% 13% 16%
Male 35-44 9% 9% 9% 12%
Male 45-64 10% 11% 13% 11%
% Female 45% 50% 43% 41%
Female 6-10 4% 5% 4% 5%
Female 11-14 4% 5% 4% 4%
Female 15-24 10% 11% 11% 9%
Female 25-34 9% 9% 7% 10%
Female 35-44 8% 7% 6% 7%
Female 45-64 10% 14% 11% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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