Difference between revisions of "GameTrack Digest 2012 Q4"

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(Reach of gaming: ANY gaming by age (any format/device))
(Reach of gaming: By format of game)
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|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
|28%
+
|26%
 
|31%
 
|31%
|21%
+
|20%
|21%
+
|24%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
|23%
 
|21%
 
 
|18%
 
|18%
|15%
+
|17%
 +
|11%
 +
|14%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
|25%
+
|22%
|33%
+
|30%
|25%
 
 
|17%
 
|17%
 +
|18%
 
|}
 
|}
  
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|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
|13.1m
+
|12.4m
|15.2m
+
|15.0m
|12.7m
+
|12.4m
|7.7m
+
|8.8m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
|11.0m
+
|8.7m
|10.5m
+
|8.4m
|10.7m
+
|6.7m
|5.6m
+
|5.2m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
|11.8m
+
|10.3m
|16.4m
+
|14.9m
|15.4m
+
|10.6m
|6.1m
+
|6.5m
 
|}
 
|}
  

Revision as of 13:10, 2 May 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 39% 56% 40% 42%
# play ANY type of game (millions) 18.4m 27.5m 24.4m 15.2m
Average weekly hours per gamer* 8.4 hs/week 5.9 hs/week 6.1 hs/week 6.1 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 83% 91% 69% 78%
aged 11-14 88% 84% 81% 83%
aged 15-24 50% 82% 69% 65%
aged 25-34 35% 63% 45% 50%
aged 35-44 32% 50% 31% 34%
aged 45-64 20% 30% 21% 20%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 26% 31% 20% 24%
% play APP games 18% 17% 11% 14%
% play ONLINE games 22% 30% 17% 18%
(millions) GB France Germany Spain
# play PACKAGED games 12.4m 15.0m 12.4m 8.8m
# play APP games* 8.7m 8.4m 6.7m 5.2m
# play ONLINE games* 10.3m 14.9m 10.6m 6.5m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 29% 31% 19% 22%
% play games on handhelds 14% 19% 10% 13%
% play games on computers 29% 44% 38% 24%
% play games on smartphones 24% 24% 21% 19%
% play games on tablets 16% 15% 9% 9%
GB France Germany Spain
# play games on consoles 13.8m 15.1m 11.3m 7.9m
# play games on handhelds 6.8m 9.5m 6.3m 4.5m
# play games on computers 13.9m 21.7m 23.0m 8.5m
# play games on smartphones 11.5m 11.9m 12.6m 6.9m
# play games on tablets 7.8m 7.4m 5.4m 3.3m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 53% 55%
Male 6-10 6% 6% 4% 7%
Male 11-14 6% 5% 5% 5%
Male 15-24 15% 12% 12% 13%
Male 25-34 11% 10% 10% 15%
Male 35-44 7% 8% 10% 11%
Male 45-64 10% 9% 12% 5%
% Female 45% 50% 47% 45%
Female 6-10 6% 6% 4% 6%
Female 11-14 4% 5% 4% 5%
Female 15-24 9% 10% 11% 10%
Female 25-34 7% 9% 10% 11%
Female 35-44 8% 8% 7% 8%
Female 45-64 10% 12% 11% 5%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.