Difference between revisions of "GameTrack Digest 2012 Q4"

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(Created page with "All original GameTrack reports can be found at the [https://www.isfe.eu/industry-facts ISFE website]. == Reach of gaming: ANY gaming (any format/device) == (Base: Age 6-64 po...")
 
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|-
 
|-
 
|% play ANY type of game
 
|% play ANY type of game
−
|45%
+
|39%
−
|58%
+
|56%
−
|47%
+
|40%
−
|41%
+
|42%
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
−
|21.5m
+
|18.4m
−
|28.7m
+
|27.5m
−
|28.7m
+
|24.4m
−
|14.9m
+
|15.2m
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
−
|8.6 hs/week
+
|8.4 hs/week
 +
|5.9 hs/week
 +
|6.1 hs/week
 
|6.1 hs/week
 
|6.1 hs/week
−
|6.7 hs/week
 
−
|5.7 hs/week
 
 
|}
 
|}
  
Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|76%
+
|83%
−
|87%
+
|91%
−
|64%
+
|69%
−
|80%
+
|78%
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
 +
|88%
 +
|84%
 
|81%
 
|81%
−
|89%
+
|83%
−
|80%
 
−
|81%
 
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|62%
+
|50%
−
|79%
+
|82%
−
|72%
+
|69%
−
|70%
+
|65%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|46%
+
|35%
−
|70%
+
|63%
−
|58%
+
|45%
−
|52%
+
|50%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|39%
+
|32%
−
|51%
+
|50%
−
|44%
+
|31%
−
|36%
+
|34%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|27%
+
|20%
−
|34%
+
|30%
−
|28%
+
|21%
−
|13%
+
|20%
 
|}
 
|}
  
Line 96: Line 96:
 
|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
−
|28%
+
|26%
 
|31%
 
|31%
−
|21%
+
|20%
−
|21%
+
|24%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|23%
 
−
|21%
 
 
|18%
 
|18%
−
|15%
+
|17%
 +
|11%
 +
|14%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|25%
+
|22%
−
|33%
+
|30%
−
|25%
 
 
|17%
 
|17%
 +
|18%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|13.1m
+
|12.4m
−
|15.2m
+
|15.0m
−
|12.7m
+
|12.4m
−
|7.7m
+
|8.8m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|11.0m
+
|8.7m
−
|10.5m
+
|8.4m
−
|10.7m
+
|6.7m
−
|5.6m
+
|5.2m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|11.8m
+
|10.3m
−
|16.4m
+
|14.9m
−
|15.4m
+
|10.6m
−
|6.1m
+
|6.5m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
 +
|27%
 
|29%
 
|29%
−
|31%
+
|17%
−
|19%
+
|25%
−
|22%
 
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
 
|14%
 
|14%
 
|19%
 
|19%
−
|10%
+
|8%
 
|13%
 
|13%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|29%
+
|27%
−
|44%
+
|43%
−
|38%
+
|33%
 
|24%
 
|24%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|24%
+
|20%
−
|24%
 
−
|21%
 
 
|19%
 
|19%
 +
|15%
 +
|17%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|16%
+
|10%
−
|15%
 
−
|9%
 
 
|9%
 
|9%
 +
|4%
 +
|5%
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|13.8m
+
|12.8m
−
|15.1m
+
|14.1m
−
|11.3m
+
|10.5m
−
|7.9m
+
|9.1m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|6.8m
+
|6.6m
−
|9.5m
+
|9.3m
−
|6.3m
+
|5.1m
−
|4.5m
+
|4.7m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|13.9m
+
|12.9m
−
|21.7m
+
|21.0m
−
|23.0m
+
|19.8m
−
|8.5m
+
|8.7m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|11.5m
+
|9.5m
−
|11.9m
+
|9.4m
−
|12.6m
+
|8.8m
−
|6.9m
+
|6.1m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.8m
+
|4.8m
−
|7.4m
+
|4.4m
−
|5.4m
+
|2.4m
−
|3.3m
+
|1.7m
 
|}
 
|}
  
Line 235: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|55%
 
−
|50%
 
 
|53%
 
|53%
−
|55%
+
|51%
 +
|54%
 +
|53%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
 +
|8%
 +
|7%
 +
|5%
 
|6%
 
|6%
−
|6%
 
−
|4%
 
−
|7%
 
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
 +
|7%
 
|6%
 
|6%
 
|5%
 
|5%
−
|5%
+
|4%
−
|5%
 
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|15%
+
|13%
−
|12%
+
|13%
 +
|16%
 
|12%
 
|12%
−
|13%
 
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|11%
 
 
|10%
 
|10%
 
|10%
 
|10%
−
|15%
+
|9%
 +
|14%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
 
|7%
 
|7%
 
|8%
 
|8%
−
|10%
+
|8%
 
|11%
 
|11%
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
 +
|7%
 +
|8%
 
|10%
 
|10%
−
|9%
+
|7%
−
|12%
 
−
|5%
 
 
|-
 
|-
 
|% Female
 
|% Female
−
|45%
 
−
|50%
 
 
|47%
 
|47%
−
|45%
+
|49%
 +
|46%
 +
|47%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|6%
+
|8%
−
|6%
+
|7%
−
|4%
+
|5%
 
|6%
 
|6%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
 +
|6%
 
|4%
 
|4%
 
|5%
 
|5%
−
|4%
+
|6%
−
|5%
 
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
 
|9%
 
|9%
−
|10%
 
 
|11%
 
|11%
 
|10%
 
|10%
 +
|9%
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
−
|7%
+
|6%
 +
|8%
 
|9%
 
|9%
−
|10%
 
 
|11%
 
|11%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
 +
|7%
 
|8%
 
|8%
−
|8%
+
|6%
 
|7%
 
|7%
−
|8%
 
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
 
|10%
 
|10%
−
|12%
+
|10%
 
|11%
 
|11%
−
|5%
+
|9%
 
|}
 
|}
  

Latest revision as of 13:16, 2 May 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 39% 56% 40% 42%
# play ANY type of game (millions) 18.4m 27.5m 24.4m 15.2m
Average weekly hours per gamer* 8.4 hs/week 5.9 hs/week 6.1 hs/week 6.1 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 83% 91% 69% 78%
aged 11-14 88% 84% 81% 83%
aged 15-24 50% 82% 69% 65%
aged 25-34 35% 63% 45% 50%
aged 35-44 32% 50% 31% 34%
aged 45-64 20% 30% 21% 20%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 26% 31% 20% 24%
% play APP games 18% 17% 11% 14%
% play ONLINE games 22% 30% 17% 18%
(millions) GB France Germany Spain
# play PACKAGED games 12.4m 15.0m 12.4m 8.8m
# play APP games* 8.7m 8.4m 6.7m 5.2m
# play ONLINE games* 10.3m 14.9m 10.6m 6.5m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 27% 29% 17% 25%
% play games on handhelds 14% 19% 8% 13%
% play games on computers 27% 43% 33% 24%
% play games on smartphones 20% 19% 15% 17%
% play games on tablets 10% 9% 4% 5%
GB France Germany Spain
# play games on consoles 12.8m 14.1m 10.5m 9.1m
# play games on handhelds 6.6m 9.3m 5.1m 4.7m
# play games on computers 12.9m 21.0m 19.8m 8.7m
# play games on smartphones 9.5m 9.4m 8.8m 6.1m
# play games on tablets 4.8m 4.4m 2.4m 1.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 53% 51% 54% 53%
Male 6-10 8% 7% 5% 6%
Male 11-14 7% 6% 5% 4%
Male 15-24 13% 13% 16% 12%
Male 25-34 10% 10% 9% 14%
Male 35-44 7% 8% 8% 11%
Male 45-64 7% 8% 10% 7%
% Female 47% 49% 46% 47%
Female 6-10 8% 7% 5% 6%
Female 11-14 6% 4% 5% 6%
Female 15-24 9% 11% 10% 9%
Female 25-34 6% 8% 9% 11%
Female 35-44 7% 8% 6% 7%
Female 45-64 10% 10% 11% 9%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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