Difference between revisions of "GameTrack Digest 2013 Q4"

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|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
−
|24%
+
|28%
−
|33%
+
|31%
−
|26%
+
|21%
−
|20%
+
|21%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
 +
|23%
 
|21%
 
|21%
−
|28%
+
|18%
−
|24%
+
|15%
−
|17%
 
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|22%
+
|25%
−
|37%
 
 
|33%
 
|33%
−
|19%
+
|25%
 +
|17%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|11.4m
+
|13.1m
−
|16.1m
+
|15.2m
−
|15.6m
+
|12.7m
−
|7.1m
+
|7.7m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10.0m
+
|11.0m
−
|13.9m
+
|10.5m
−
|14.9m
+
|10.7m
−
|6.2m
+
|5.6m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.3m
+
|11.8m
−
|18.4m
+
|16.4m
−
|19.9m
+
|15.4m
−
|6.8m
+
|6.1m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|24%
+
|29%
−
|32%
+
|31%
 +
|19%
 
|22%
 
|22%
−
|20%
 
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|10%
+
|14%
 
|19%
 
|19%
−
|11%
 
 
|10%
 
|10%
 +
|13%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|25%
+
|29%
−
|45%
+
|44%
−
|43%
+
|38%
−
|23%
+
|24%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
 +
|24%
 +
|24%
 
|21%
 
|21%
−
|29%
 
−
|28%
 
 
|19%
 
|19%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|17%
+
|16%
−
|21%
+
|15%
−
|13%
+
|9%
−
|10%
+
|9%
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|11.4m
+
|13.8m
 
|15.1m
 
|15.1m
−
|13.9m
+
|11.3m
−
|7.8m
+
|7.9m
−
|-
 
−
|# play games on consoles
 
−
|11.5m
 
−
|15.6m
 
−
|13.5m
 
−
|7.2m
 
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|4.8m
+
|6.8m
 
|9.5m
 
|9.5m
−
|6.7m
+
|6.3m
−
|3.6m
+
|4.5m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|12.0m
+
|13.9m
−
|22.3m
+
|21.7m
−
|26.3m
+
|23.0m
−
|8.2m
+
|8.5m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|10.0m
+
|11.5m
−
|14.4m
+
|11.9m
−
|17.1m
+
|12.6m
 
|6.9m
 
|6.9m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|8.2m
+
|7.8m
−
|10.6m
+
|7.4m
−
|8.2m
+
|5.4m
−
|3.7m
+
|3.3m
 
|}
 
|}
  
Line 241: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|56%
+
|55%
−
|49%
+
|50%
−
|52%
+
|53%
−
|54%
+
|55%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
−
|7%
+
|6%
 
|6%
 
|6%
 
|4%
 
|4%
−
|6%
+
|7%
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
 
|6%
 
|6%
 
|5%
 
|5%
−
|4%
+
|5%
 
|5%
 
|5%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
 
|15%
 
|15%
−
|11%
 
 
|12%
 
|12%
 
|12%
 
|12%
 +
|13%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
 +
|11%
 
|10%
 
|10%
 
|10%
 
|10%
−
|11%
 
 
|15%
 
|15%
 
|-
 
|-
Line 273: Line 267:
 
|7%
 
|7%
 
|8%
 
|8%
−
|9%
+
|10%
−
|9%
+
|11%
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|11%
+
|10%
 
|9%
 
|9%
 
|12%
 
|12%
−
|6%
+
|5%
 
|-
 
|-
 
|% Female
 
|% Female
−
|44%
+
|45%
−
|51%
+
|50%
−
|48%
+
|47%
−
|46%
+
|45%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
Line 295: Line 289:
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
 +
|4%
 
|5%
 
|5%
 +
|4%
 
|5%
 
|5%
−
|4%
 
−
|4%
 
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
−
|8%
+
|9%
−
|10%
 
 
|10%
 
|10%
 +
|11%
 
|10%
 
|10%
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
−
|8%
+
|7%
 
|9%
 
|9%
 
|10%
 
|10%
−
|10%
+
|11%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|6%
+
|8%
−
|9%
+
|8%
−
|10%
+
|7%
−
|10%
+
|8%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
 +
|10%
 +
|12%
 
|11%
 
|11%
−
|11%
+
|5%
−
|10%
 
−
|6%
 
 
|}
 
|}
  

Latest revision as of 13:03, 2 May 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 45% 58% 47% 41%
# play ANY type of game (millions) 21.5m 28.7m 28.7m 14.9m
Average weekly hours per gamer* 8.6 hs/week 6.1 hs/week 6.7 hs/week 5.7 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 76% 87% 64% 80%
aged 11-14 81% 89% 80% 81%
aged 15-24 62% 79% 72% 70%
aged 25-34 46% 70% 58% 52%
aged 35-44 39% 51% 44% 36%
aged 45-64 27% 34% 28% 13%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 28% 31% 21% 21%
% play APP games 23% 21% 18% 15%
% play ONLINE games 25% 33% 25% 17%
(millions) GB France Germany Spain
# play PACKAGED games 13.1m 15.2m 12.7m 7.7m
# play APP games* 11.0m 10.5m 10.7m 5.6m
# play ONLINE games* 11.8m 16.4m 15.4m 6.1m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 29% 31% 19% 22%
% play games on handhelds 14% 19% 10% 13%
% play games on computers 29% 44% 38% 24%
% play games on smartphones 24% 24% 21% 19%
% play games on tablets 16% 15% 9% 9%
GB France Germany Spain
# play games on consoles 13.8m 15.1m 11.3m 7.9m
# play games on handhelds 6.8m 9.5m 6.3m 4.5m
# play games on computers 13.9m 21.7m 23.0m 8.5m
# play games on smartphones 11.5m 11.9m 12.6m 6.9m
# play games on tablets 7.8m 7.4m 5.4m 3.3m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 53% 55%
Male 6-10 6% 6% 4% 7%
Male 11-14 6% 5% 5% 5%
Male 15-24 15% 12% 12% 13%
Male 25-34 11% 10% 10% 15%
Male 35-44 7% 8% 10% 11%
Male 45-64 10% 9% 12% 5%
% Female 45% 50% 47% 45%
Female 6-10 6% 6% 4% 6%
Female 11-14 4% 5% 4% 5%
Female 15-24 9% 10% 11% 10%
Female 25-34 7% 9% 10% 11%
Female 35-44 8% 8% 7% 8%
Female 45-64 10% 12% 11% 5%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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