Difference between revisions of "GameTrack Digest 2018 Q2"

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|% play ANY type of game
 
|% play ANY type of game
 
|48%
 
|48%
−
|66%
+
|64%
−
|52%
+
|53%
−
|47%
+
|46%
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
−
|22.9m
+
|23.0m
−
|32.8m
+
|31.6m
−
|31.7m
+
|32.5m
−
|17.1m
+
|16.7m
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
−
|8.9
+
|8.6 hrs
−
|7.6
+
|6.5 hrs
−
|7.3
+
|6.7 hrs
−
|6.8
+
|5.8 hrs
 
|}
 
|}
  
Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|68%
+
|67%
 
|83%
 
|83%
−
|78%
+
|74%
 
|77%
 
|77%
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|65%
+
|69%
−
|97%
+
|96%
−
|81%
+
|77%
 
|77%
 
|77%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|68%
+
|67%
 
|86%
 
|86%
−
|82%
+
|80%
−
|68%
+
|67%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|60%
+
|56%
−
|74%
+
|71%
−
|65%
+
|69%
 
|60%
 
|60%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|43%
+
|42%
 
|61%
 
|61%
−
|44%
+
|49%
−
|41%
+
|38%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|27%
 
−
|47%
 
 
|31%
 
|31%
−
|25%
+
|41%
 +
|33%
 +
|24%
 
|}
 
|}
  
Line 96: Line 96:
 
|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
−
|27%
+
|25%
 
|26%
 
|26%
−
|21%
+
|22%
 
|23%
 
|23%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|25%
+
|24%
−
|36%
+
|34%
−
|17%
+
|19%
−
|21%
+
|18%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
 +
|30%
 +
|35%
 
|31%
 
|31%
−
|38%
+
|22%
−
|31%
 
−
|21%
 
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|12.7m
+
|12.1m
−
|12.7m
+
|12.6m
−
|13.0m
+
|13.3m
−
|8.3m
+
|8.5m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|11.9m
+
|11.4m
−
|17.8m
+
|16.8m
−
|10.3m
+
|11.5m
−
|7.5m
+
|6.6m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|14.6m
+
|14.2m
−
|18.9m
+
|17.3m
−
|19.0m
+
|19.1m
−
|7.7m
+
|7.8m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|23%
+
|28%
−
|30%
+
|29%
−
|22%
 
 
|21%
 
|21%
 +
|26%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
 
|8%
 
|8%
−
|16%
+
|13%
−
|10%
+
|7%
 
|10%
 
|10%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
 +
|27%
 +
|39%
 +
|35%
 
|22%
 
|22%
−
|36%
 
−
|38%
 
−
|21%
 
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|19%
+
|25%
−
|28%
+
|36%
−
|27%
+
|22%
−
|18%
+
|20%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|15%
+
|17%
−
|19%
+
|22%
 +
|8%
 
|11%
 
|11%
−
|10%
 
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|10.8m
+
|13.5m
−
|14.9m
+
|14.4m
−
|13.1m
+
|12.8m
−
|7.6m
+
|9.4m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
 
|4.0m
 
|4.0m
−
|8.0m
+
|6.6m
−
|6.3m
+
|4.3m
−
|3.6m
+
|3.7m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|10.3m
+
|12.8m
−
|17.9m
+
|19.0m
−
|22.9m
+
|21.4m
−
|7.4m
+
|7.9m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|8.9m
+
|11.7m
−
|13.6m
+
|17.6m
−
|16.7m
+
|13.2m
−
|6.5m
+
|7.2m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.0m
+
|8.1m
−
|9.5m
+
|11.0m
−
|6.7m
+
|5.1m
−
|3.7m
+
|4.1m
 
|}
 
|}
  
Line 235: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|58%
 
−
|48%
 
−
|52%
 
 
|56%
 
|56%
 +
|49%
 +
|56%
 +
|59%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
−
|7%
+
|5%
 +
|5%
 +
|4%
 
|6%
 
|6%
−
|5%
 
−
|7%
 
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
−
|7%
+
|5%
 
|5%
 
|5%
 
|4%
 
|4%
−
|6%
+
|5%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|14%
 +
|10%
 +
|12%
 
|11%
 
|11%
−
|13%
 
−
|14%
 
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|9%
+
|13%
−
|8%
 
 
|10%
 
|10%
−
|15%
+
|12%
 +
|16%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|11%
+
|8%
 
|9%
 
|9%
 +
|10%
 
|11%
 
|11%
−
|10%
 
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|8%
+
|11%
 
|10%
 
|10%
 +
|14%
 
|10%
 
|10%
−
|5%
 
 
|-
 
|-
 
|% Female
 
|% Female
−
|42%
 
−
|52%
 
−
|48%
 
 
|44%
 
|44%
 +
|51%
 +
|44%
 +
|41%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|7%
+
|5%
−
|6%
+
|5%
 
|4%
 
|4%
−
|6%
+
|5%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
−
|5%
+
|3%
 
|5%
 
|5%
 
|4%
 
|4%
−
|4%
+
|3%
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
−
|9%
+
|10%
 
|11%
 
|11%
−
|12%
 
 
|10%
 
|10%
 +
|9%
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
−
|7%
 
 
|8%
 
|8%
 
|8%
 
|8%
 
|9%
 
|9%
 +
|10%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|5%
+
|7%
−
|9%
 
−
|9%
 
 
|8%
 
|8%
 +
|7%
 +
|7%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|8%
+
|11%
 
|13%
 
|13%
−
|12%
+
|11%
 
|7%
 
|7%
 
|}
 
|}

Latest revision as of 10:35, 7 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 48% 64% 53% 46%
# play ANY type of game (millions) 23.0m 31.6m 32.5m 16.7m
Average weekly hours per gamer* 8.6 hrs 6.5 hrs 6.7 hrs 5.8 hrs
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 67% 83% 74% 77%
aged 11-14 69% 96% 77% 77%
aged 15-24 67% 86% 80% 67%
aged 25-34 56% 71% 69% 60%
aged 35-44 42% 61% 49% 38%
aged 45-64 31% 41% 33% 24%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 25% 26% 22% 23%
% play APP games 24% 34% 19% 18%
% play ONLINE games 30% 35% 31% 22%
(millions) GB France Germany Spain
# play PACKAGED games 12.1m 12.6m 13.3m 8.5m
# play APP games* 11.4m 16.8m 11.5m 6.6m
# play ONLINE games* 14.2m 17.3m 19.1m 7.8m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 28% 29% 21% 26%
% play games on handhelds 8% 13% 7% 10%
% play games on computers 27% 39% 35% 22%
% play games on smartphones 25% 36% 22% 20%
% play games on tablets 17% 22% 8% 11%
GB France Germany Spain
# play games on consoles 13.5m 14.4m 12.8m 9.4m
# play games on handhelds 4.0m 6.6m 4.3m 3.7m
# play games on computers 12.8m 19.0m 21.4m 7.9m
# play games on smartphones 11.7m 17.6m 13.2m 7.2m
# play games on tablets 8.1m 11.0m 5.1m 4.1m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 56% 49% 56% 59%
Male 6-10 5% 5% 4% 6%
Male 11-14 5% 5% 4% 5%
Male 15-24 14% 10% 12% 11%
Male 25-34 13% 10% 12% 16%
Male 35-44 8% 9% 10% 11%
Male 45-64 11% 10% 14% 10%
% Female 44% 51% 44% 41%
Female 6-10 5% 5% 4% 5%
Female 11-14 3% 5% 4% 3%
Female 15-24 10% 11% 10% 9%
Female 25-34 8% 8% 9% 10%
Female 35-44 7% 8% 7% 7%
Female 45-64 11% 13% 11% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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