Difference between revisions of "GameTrack Digest 2014 Q1"

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Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|72%
+
|71%
−
|86%
+
|87%
 +
|64%
 
|76%
 
|76%
−
|75%
 
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|77%
+
|80%
−
|93%
+
|90%
−
|88%
+
|86%
−
|78%
+
|82%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|57%
+
|60%
 
|78%
 
|78%
−
|86%
+
|73%
 
|69%
 
|69%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|36%
+
|48%
−
|66%
+
|67%
−
|61%
+
|58%
−
|47%
+
|45%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|37%
+
|39%
−
|62%
 
 
|58%
 
|58%
−
|37%
+
|47%
 +
|38%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|21%
+
|23%
−
|39%
+
|31%
−
|33%
+
|30%
−
|16%
+
|17%
 
|}
 
|}
  
Line 96: Line 96:
 
|-
 
|-
 
|% play PACKAGED games
 
|% play PACKAGED games
−
|24%
 
−
|31%
 
 
|25%
 
|25%
−
|22%
+
|28%
 +
|23%
 +
|23%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
 
|21%
 
|21%
−
|25%
+
|24%
−
|27%
+
|20%
−
|17%
+
|15%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
 
|22%
 
|22%
 
|35%
 
|35%
−
|32%
+
|26%
−
|18%
+
|15%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|11.3m
+
|12.0m
−
|15.2m
+
|14.0m
−
|15.2m
+
|13.8m
−
|8m
+
|8.4m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10m
+
|10.2m
−
|12.5m
+
|11.8m
−
|16.3m
+
|12.0m
−
|6.2m
+
|5.4m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.6m
+
|10.2m
−
|17.2m
+
|17.0m
−
|19.4m
+
|15.5m
−
|6.6m
+
|5.5m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|24%
+
|27%
−
|31%
+
|29%
 +
|19%
 
|23%
 
|23%
−
|22%
 
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|11%
+
|12%
−
|16%
+
|19%
−
|11%
 
 
|10%
 
|10%
 +
|12%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|24%
+
|26%
−
|43%
+
|44%
−
|42%
+
|38%
 
|23%
 
|23%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|21%
+
|23%
−
|28%
+
|25%
−
|31%
+
|24%
 
|19%
 
|19%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
 
|16%
 
|16%
−
|22%
+
|19%
−
|11%
 
 
|11%
 
|11%
 +
|10%
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|11.4m
+
|12.6m
−
|15.1m
+
|14.1m
−
|13.9m
+
|11.7m
−
|7.8m
+
|8.4m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|5m
+
|5.5m
−
|8.1m
+
|9.2m
−
|6.7m
+
|6.2m
−
|3.5m
+
|4.4m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.2m
+
|12.5m
−
|21.1m
+
|21.8m
−
|25.6m
+
|23.3m
 
|8.5m
 
|8.5m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|9.8m
+
|11.0m
−
|13.6m
+
|12.5m
−
|18.9m
+
|14.7m
 
|6.7m
 
|6.7m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.8m
+
|7.7m
−
|10.8m
+
|9.4m
−
|6.9m
+
|6.6m
−
|4m
+
|3.6m
 
|}
 
|}
  
Line 235: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|58%
+
|55%
−
|48%
 
 
|51%
 
|51%
 +
|52%
 
|55%
 
|55%
 
|-
 
|-
Line 244: Line 244:
 
|6%
 
|6%
 
|4%
 
|4%
−
|7%
+
|6%
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
 
|6%
 
|6%
 
|5%
 
|5%
−
|4%
+
|5%
 
|5%
 
|5%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|14%
−
|10%
+
|12%
 
|12%
 
|12%
 
|13%
 
|13%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|9%
+
|12%
−
|9%
+
|10%
 
|10%
 
|10%
−
|14%
+
|13%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|11%
+
|8%
−
|10%
+
|9%
−
|10%
+
|9%
 
|11%
 
|11%
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|9%
+
|8%
−
|9%
+
|8%
−
|10%
+
|13%
−
|6%
+
|7%
 
|-
 
|-
 
|% Female
 
|% Female
−
|42%
+
|45%
−
|52%
 
 
|49%
 
|49%
 +
|48%
 
|45%
 
|45%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|7%
+
|6%
 
|6%
 
|6%
 
|4%
 
|4%
Line 291: Line 291:
 
|5%
 
|5%
 
|5%
 
|5%
−
|4%
+
|5%
 
|4%
 
|4%
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
 
|9%
 
|9%
−
|11%
+
|10%
−
|11%
+
|10%
 
|10%
 
|10%
 
|-
 
|-
Line 303: Line 303:
 
|7%
 
|7%
 
|9%
 
|9%
−
|8%
+
|10%
 
|9%
 
|9%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|6%
 
 
|8%
 
|8%
 
|9%
 
|9%
 +
|8%
 
|9%
 
|9%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|8%
+
|9%
−
|13%
+
|11%
−
|13%
+
|11%
 
|7%
 
|7%
 
|}
 
|}

Latest revision as of 15:53, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 44% 58% 49% 41%
# play ANY type of game (millions) 20.7m 28.6m 29.8m 14.9m
Average weekly hours per gamer* 8.2 hs/week 6.2 hs/week 6.7 hs/week 5.4 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 71% 87% 64% 76%
aged 11-14 80% 90% 86% 82%
aged 15-24 60% 78% 73% 69%
aged 25-34 48% 67% 58% 45%
aged 35-44 39% 58% 47% 38%
aged 45-64 23% 31% 30% 17%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 25% 28% 23% 23%
% play APP games 21% 24% 20% 15%
% play ONLINE games 22% 35% 26% 15%
(millions) GB France Germany Spain
# play PACKAGED games 12.0m 14.0m 13.8m 8.4m
# play APP games* 10.2m 11.8m 12.0m 5.4m
# play ONLINE games* 10.2m 17.0m 15.5m 5.5m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 27% 29% 19% 23%
% play games on handhelds 12% 19% 10% 12%
% play games on computers 26% 44% 38% 23%
% play games on smartphones 23% 25% 24% 19%
% play games on tablets 16% 19% 11% 10%
GB France Germany Spain
# play games on consoles 12.6m 14.1m 11.7m 8.4m
# play games on handhelds 5.5m 9.2m 6.2m 4.4m
# play games on computers 12.5m 21.8m 23.3m 8.5m
# play games on smartphones 11.0m 12.5m 14.7m 6.7m
# play games on tablets 7.7m 9.4m 6.6m 3.6m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 51% 52% 55%
Male 6-10 6% 6% 4% 6%
Male 11-14 6% 5% 5% 5%
Male 15-24 14% 12% 12% 13%
Male 25-34 12% 10% 10% 13%
Male 35-44 8% 9% 9% 11%
Male 45-64 8% 8% 13% 7%
% Female 45% 49% 48% 45%
Female 6-10 6% 6% 4% 5%
Female 11-14 5% 5% 5% 4%
Female 15-24 9% 10% 10% 10%
Female 25-34 7% 9% 10% 9%
Female 35-44 8% 9% 8% 9%
Female 45-64 9% 11% 11% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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