Difference between revisions of "GameTrack Digest 2015 Q1"

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Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
 +
|83%
 +
|87%
 
|72%
 
|72%
−
|86%
+
|81%
−
|76%
 
−
|75%
 
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|77%
+
|70%
−
|93%
+
|90%
−
|88%
+
|86%
−
|78%
+
|81%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
−
|57%
+
|55%
−
|78%
+
|85%
−
|86%
+
|80%
−
|69%
+
|64%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|36%
+
|46%
−
|66%
+
|70%
−
|61%
+
|65%
−
|47%
+
|49%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
−
|37%
+
|41%
−
|62%
+
|59%
−
|58%
+
|57%
−
|37%
+
|34%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|21%
+
|22%
−
|39%
+
|35%
−
|33%
+
|36%
−
|16%
+
|17%
 
|}
 
|}
  
Line 99: Line 99:
 
|31%
 
|31%
 
|25%
 
|25%
−
|22%
+
|21%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|21%
+
|22%
−
|25%
+
|29%
−
|27%
+
|24%
 
|17%
 
|17%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
 
|22%
 
|22%
−
|35%
+
|39%
−
|32%
+
|31%
−
|18%
+
|17%
 
|}
 
|}
  
Line 123: Line 123:
 
|# play PACKAGED games
 
|# play PACKAGED games
 
|11.3m
 
|11.3m
−
|15.2m
+
|15.0m
−
|15.2m
+
|15.5m
−
|8m
+
|7.7m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10m
+
|10.7m
−
|12.5m
+
|14.3m
−
|16.3m
+
|14.5m
 
|6.2m
 
|6.2m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.6m
+
|10.4m
−
|17.2m
 
 
|19.4m
 
|19.4m
−
|6.6m
+
|18.7m
 +
|6.3m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|24%
+
|25%
 
|31%
 
|31%
−
|23%
+
|22%
 
|22%
 
|22%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
 
|11%
 
|11%
−
|16%
+
|20%
 +
|10%
 
|11%
 
|11%
−
|10%
 
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
−
|24%
+
|25%
 +
|46%
 
|43%
 
|43%
−
|42%
+
|22%
−
|23%
 
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
−
|21%
+
|22%
−
|28%
+
|30%
−
|31%
+
|27%
 
|19%
 
|19%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|16%
+
|18%
 
|22%
 
|22%
−
|11%
+
|13%
 
|11%
 
|11%
 
|}
 
|}
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|11.4m
+
|12.0m
 
|15.1m
 
|15.1m
−
|13.9m
+
|13.1m
 
|7.8m
 
|7.8m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|5m
+
|5.1m
−
|8.1m
+
|9.7m
−
|6.7m
+
|6.1m
−
|3.5m
+
|3.9m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.2m
+
|11.7m
−
|21.1m
+
|22.6m
−
|25.6m
+
|26.2m
−
|8.5m
+
|7.9m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|9.8m
+
|10.5m
−
|13.6m
+
|14.8m
−
|18.9m
+
|16.3m
−
|6.7m
+
|6.9m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.8m
+
|8.7m
−
|10.8m
+
|11.1m
−
|6.9m
+
|8.0m
−
|4m
+
|4.1m
 
|}
 
|}
  
Line 235: Line 235:
 
|-
 
|-
 
|% Male
 
|% Male
−
|58%
+
|56%
 
|48%
 
|48%
 
|51%
 
|51%
−
|55%
+
|54%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
−
|6%
+
|7%
 
|6%
 
|6%
 
|4%
 
|4%
Line 247: Line 247:
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
−
|6%
+
|5%
 
|5%
 
|5%
 
|4%
 
|4%
Line 253: Line 253:
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|15%
−
|10%
 
 
|12%
 
|12%
 +
|11%
 
|13%
 
|13%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|9%
+
|11%
−
|9%
+
|10%
 
|10%
 
|10%
 
|14%
 
|14%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|11%
+
|9%
−
|10%
+
|8%
 +
|9%
 
|10%
 
|10%
−
|11%
 
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
 
|9%
 
|9%
−
|9%
+
|8%
−
|10%
+
|13%
−
|6%
+
|5%
 
|-
 
|-
 
|% Female
 
|% Female
−
|42%
+
|44%
 
|52%
 
|52%
 
|49%
 
|49%
−
|45%
+
|46%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
 
|7%
 
|7%
 
|6%
 
|6%
−
|4%
+
|3%
−
|5%
+
|6%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
Line 292: Line 292:
 
|5%
 
|5%
 
|4%
 
|4%
−
|4%
+
|5%
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
−
|9%
+
|7%
−
|11%
 
 
|11%
 
|11%
 
|10%
 
|10%
 +
|8%
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
−
|7%
 
−
|9%
 
 
|8%
 
|8%
 
|9%
 
|9%
 +
|10%
 +
|10%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|6%
+
|9%
−
|8%
+
|9%
 
|9%
 
|9%
 
|9%
 
|9%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
 +
|9%
 +
|12%
 +
|12%
 
|8%
 
|8%
−
|13%
 
−
|13%
 
−
|7%
 
 
|}
 
|}
  

Latest revision as of 15:38, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 43% 61% 56% 41%
# play ANY type of game (millions) 20.3m 30.0m 34.0m 14.7m
Average weekly hours per gamer* 8.5 hs/week 7.2 hs/week 7.3 hs/week 5.8 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 83% 87% 72% 81%
aged 11-14 70% 90% 86% 81%
aged 15-24 55% 85% 80% 64%
aged 25-34 46% 70% 65% 49%
aged 35-44 41% 59% 57% 34%
aged 45-64 22% 35% 36% 17%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 31% 25% 21%
% play APP games 22% 29% 24% 17%
% play ONLINE games 22% 39% 31% 17%
(millions) GB France Germany Spain
# play PACKAGED games 11.3m 15.0m 15.5m 7.7m
# play APP games* 10.7m 14.3m 14.5m 6.2m
# play ONLINE games* 10.4m 19.4m 18.7m 6.3m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 25% 31% 22% 22%
% play games on handhelds 11% 20% 10% 11%
% play games on computers 25% 46% 43% 22%
% play games on smartphones 22% 30% 27% 19%
% play games on tablets 18% 22% 13% 11%
GB France Germany Spain
# play games on consoles 12.0m 15.1m 13.1m 7.8m
# play games on handhelds 5.1m 9.7m 6.1m 3.9m
# play games on computers 11.7m 22.6m 26.2m 7.9m
# play games on smartphones 10.5m 14.8m 16.3m 6.9m
# play games on tablets 8.7m 11.1m 8.0m 4.1m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 56% 48% 51% 54%
Male 6-10 7% 6% 4% 7%
Male 11-14 5% 5% 4% 5%
Male 15-24 15% 12% 11% 13%
Male 25-34 11% 10% 10% 14%
Male 35-44 9% 8% 9% 10%
Male 45-64 9% 8% 13% 5%
% Female 44% 52% 49% 46%
Female 6-10 7% 6% 3% 6%
Female 11-14 5% 5% 4% 5%
Female 15-24 7% 11% 10% 8%
Female 25-34 8% 9% 10% 10%
Female 35-44 9% 9% 9% 9%
Female 45-64 9% 12% 12% 8%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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