Difference between revisions of "GameTrack Digest 2014 Q2"

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(Created page with "All original GameTrack reports can be found at the [https://www.isfe.eu/industry-facts ISFE website]. == Reach of gaming: ANY gaming (any format/device) == (Base: Age 6-64 po...")
 
(→‎Profile of gamers)
 
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|-
 
|-
 
|% play ANY type of game
 
|% play ANY type of game
 +
|41%
 +
|60%
 +
|50%
 
|40%
 
|40%
−
|61%
 
−
|55%
 
−
|41%
 
 
|-
 
|-
 
|# play ANY type of game (millions)
 
|# play ANY type of game (millions)
−
|18.8m
+
|19.5m
−
|30.1m
+
|29.4m
−
|33.6m
+
|30.3m
−
|14.7m
+
|14.5m
 
|-
 
|-
 
|Average weekly hours per gamer*
 
|Average weekly hours per gamer*
−
|8.8 hs/week
+
|8.1 hs/week
−
|6.6 hs/week
+
|6.3 hs/week
−
|7.9 hs/week
+
|7.1 hs/week
−
|5.8 hs/week
+
|5.2 hs/week
 
|}
 
|}
  
Line 49: Line 49:
 
|-
 
|-
 
|aged 6-10
 
|aged 6-10
−
|72%
+
|69%
−
|86%
+
|92%
−
|76%
+
|67%
 
|75%
 
|75%
 
|-
 
|-
 
|aged 11-14
 
|aged 11-14
−
|77%
+
|75%
−
|93%
+
|89%
−
|88%
+
|79%
−
|78%
+
|84%
 
|-
 
|-
 
|aged 15-24
 
|aged 15-24
 
|57%
 
|57%
−
|78%
+
|81%
−
|86%
+
|76%
−
|69%
+
|67%
 
|-
 
|-
 
|aged 25-34
 
|aged 25-34
−
|36%
+
|43%
−
|66%
+
|68%
−
|61%
+
|63%
−
|47%
+
|49%
 
|-
 
|-
 
|aged 35-44
 
|aged 35-44
 
|37%
 
|37%
−
|62%
+
|54%
−
|58%
+
|50%
−
|37%
+
|30%
 
|-
 
|-
 
|aged 45-64
 
|aged 45-64
−
|21%
+
|22%
−
|39%
+
|36%
−
|33%
+
|28%
−
|16%
+
|17%
 
|}
 
|}
  
Line 97: Line 97:
 
|% play PACKAGED games
 
|% play PACKAGED games
 
|24%
 
|24%
−
|31%
+
|30%
−
|25%
+
|23%
−
|22%
+
|21%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
 
|21%
 
|21%
 
|25%
 
|25%
−
|27%
+
|19%
−
|17%
+
|16%
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|22%
+
|20%
−
|35%
+
|33%
−
|32%
+
|28%
−
|18%
+
|15%
 
|}
 
|}
  
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|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|11.3m
+
|11.4m
−
|15.2m
+
|15.0m
−
|15.2m
+
|13.8m
−
|8m
+
|7.5m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10m
+
|10.2m
−
|12.5m
+
|12.1m
−
|16.3m
+
|11.7m
−
|6.2m
+
|5.7m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.6m
+
|9.7m
−
|17.2m
+
|16.4m
−
|19.4m
+
|16.9m
−
|6.6m
+
|5.5m
 
|}
 
|}
  
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|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|24%
+
|25%
−
|31%
+
|30%
−
|23%
+
|19%
−
|22%
+
|21%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
 +
|12%
 +
|18%
 +
|10%
 
|11%
 
|11%
−
|16%
 
−
|11%
 
−
|10%
 
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
 
|24%
 
|24%
 
|43%
 
|43%
−
|42%
+
|39%
 
|23%
 
|23%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
 
|21%
 
|21%
−
|28%
+
|26%
−
|31%
+
|23%
−
|19%
+
|18%
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|16%
+
|17%
−
|22%
+
|20%
−
|11%
+
|9%
−
|11%
+
|10%
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|11.4m
+
|11.8m
−
|15.1m
+
|14.8m
−
|13.9m
+
|11.7m
−
|7.8m
+
|7.7m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|5m
+
|5.6m
−
|8.1m
+
|9.1m
−
|6.7m
+
|6.3m
−
|3.5m
+
|4.1m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.2m
+
|11.3m
 
|21.1m
 
|21.1m
−
|25.6m
+
|23.8m
−
|8.5m
+
|8.2m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|9.8m
+
|10.2m
−
|13.6m
+
|12.8m
−
|18.9m
+
|13.9m
−
|6.7m
+
|6.6m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
−
|7.8m
+
|7.9m
−
|10.8m
+
|9.6m
−
|6.9m
+
|5.8m
−
|4m
+
|3.7m
 
|}
 
|}
  
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|-
 
|-
 
|% Male
 
|% Male
−
|58%
 
−
|48%
 
−
|51%
 
 
|55%
 
|55%
 +
|50%
 +
|52%
 +
|53%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
 +
|7%
 
|6%
 
|6%
 +
|4%
 
|6%
 
|6%
−
|4%
 
−
|7%
 
 
|-
 
|-
 
|Male 11-14
 
|Male 11-14
Line 253: Line 253:
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|15%
−
|10%
+
|11%
 
|12%
 
|12%
 
|13%
 
|13%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|9%
+
|11%
−
|9%
 
 
|10%
 
|10%
 +
|11%
 
|14%
 
|14%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|11%
+
|9%
 +
|8%
 
|10%
 
|10%
−
|10%
+
|8%
−
|11%
 
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
 +
|8%
 
|9%
 
|9%
−
|9%
+
|12%
−
|10%
 
 
|6%
 
|6%
 
|-
 
|-
 
|% Female
 
|% Female
−
|42%
 
−
|52%
 
−
|49%
 
 
|45%
 
|45%
 +
|50%
 +
|48%
 +
|47%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|7%
+
|6%
 
|6%
 
|6%
 
|4%
 
|4%
−
|5%
+
|6%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
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|5%
 
|5%
 
|4%
 
|4%
−
|4%
+
|5%
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
Line 301: Line 301:
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
−
|7%
 
−
|9%
 
 
|8%
 
|8%
 
|9%
 
|9%
 +
|10%
 +
|11%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
−
|6%
+
|7%
 +
|8%
 +
|8%
 
|8%
 
|8%
−
|9%
 
−
|9%
 
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
 +
|10%
 +
|12%
 +
|11%
 
|8%
 
|8%
−
|13%
 
−
|13%
 
−
|7%
 
 
|}
 
|}
  

Latest revision as of 15:50, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 41% 60% 50% 40%
# play ANY type of game (millions) 19.5m 29.4m 30.3m 14.5m
Average weekly hours per gamer* 8.1 hs/week 6.3 hs/week 7.1 hs/week 5.2 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 69% 92% 67% 75%
aged 11-14 75% 89% 79% 84%
aged 15-24 57% 81% 76% 67%
aged 25-34 43% 68% 63% 49%
aged 35-44 37% 54% 50% 30%
aged 45-64 22% 36% 28% 17%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 30% 23% 21%
% play APP games 21% 25% 19% 16%
% play ONLINE games 20% 33% 28% 15%
(millions) GB France Germany Spain
# play PACKAGED games 11.4m 15.0m 13.8m 7.5m
# play APP games* 10.2m 12.1m 11.7m 5.7m
# play ONLINE games* 9.7m 16.4m 16.9m 5.5m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 25% 30% 19% 21%
% play games on handhelds 12% 18% 10% 11%
% play games on computers 24% 43% 39% 23%
% play games on smartphones 21% 26% 23% 18%
% play games on tablets 17% 20% 9% 10%
GB France Germany Spain
# play games on consoles 11.8m 14.8m 11.7m 7.7m
# play games on handhelds 5.6m 9.1m 6.3m 4.1m
# play games on computers 11.3m 21.1m 23.8m 8.2m
# play games on smartphones 10.2m 12.8m 13.9m 6.6m
# play games on tablets 7.9m 9.6m 5.8m 3.7m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 55% 50% 52% 53%
Male 6-10 7% 6% 4% 6%
Male 11-14 6% 5% 4% 5%
Male 15-24 15% 11% 12% 13%
Male 25-34 11% 10% 11% 14%
Male 35-44 9% 8% 10% 8%
Male 45-64 8% 9% 12% 6%
% Female 45% 50% 48% 47%
Female 6-10 6% 6% 4% 6%
Female 11-14 5% 5% 4% 5%
Female 15-24 9% 11% 11% 10%
Female 25-34 8% 9% 10% 11%
Female 35-44 7% 8% 8% 8%
Female 45-64 10% 12% 11% 8%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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