Difference between revisions of "GameTrack Digest 2015 Q3"

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Line 98: Line 98:
 
|24%
 
|24%
 
|31%
 
|31%
−
|25%
+
|24%
−
|22%
+
|21%
 
|-
 
|-
 
|% play APP games
 
|% play APP games
−
|21%
+
|22%
 +
|29%
 
|25%
 
|25%
−
|27%
+
|13%
−
|17%
 
 
|-
 
|-
 
|% play ONLINE games
 
|% play ONLINE games
−
|22%
+
|23%
−
|35%
+
|36%
−
|32%
+
|31%
−
|18%
+
|14%
 
|}
 
|}
  
Line 122: Line 122:
 
|-
 
|-
 
|# play PACKAGED games
 
|# play PACKAGED games
−
|11.3m
+
|11.7m
−
|15.2m
+
|15.4m
−
|15.2m
+
|14.8m
−
|8m
+
|7.6m
 
|-
 
|-
 
|# play APP games*
 
|# play APP games*
−
|10m
+
|10.4m
−
|12.5m
+
|14.2m
−
|16.3m
+
|15.0m
−
|6.2m
+
|4.9m
 
|-
 
|-
 
|# play ONLINE games*
 
|# play ONLINE games*
−
|10.6m
+
|10.7m
−
|17.2m
+
|17.8m
−
|19.4m
+
|18.8m
−
|6.6m
+
|5.0m
 
|}
 
|}
  
Line 153: Line 153:
 
|-
 
|-
 
|% play games on consoles
 
|% play games on consoles
−
|24%
+
|26%
 
|31%
 
|31%
−
|23%
+
|21%
−
|22%
+
|20%
 
|-
 
|-
 
|% play games on handhelds
 
|% play games on handhelds
−
|11%
 
−
|16%
 
−
|11%
 
 
|10%
 
|10%
 +
|19%
 +
|10%
 +
|9%
 
|-
 
|-
 
|% play games on computers
 
|% play games on computers
 
|24%
 
|24%
 
|43%
 
|43%
−
|42%
+
|41%
−
|23%
+
|18%
 
|-
 
|-
 
|% play games on smartphones
 
|% play games on smartphones
 
|21%
 
|21%
 +
|30%
 
|28%
 
|28%
−
|31%
+
|15%
−
|19%
 
 
|-
 
|-
 
|% play games on tablets
 
|% play games on tablets
−
|16%
+
|18%
 
|22%
 
|22%
−
|11%
+
|13%
−
|11%
+
|8%
 
|}
 
|}
  
Line 191: Line 191:
 
|-
 
|-
 
|# play games on consoles
 
|# play games on consoles
−
|11.4m
+
|12.3m
−
|15.1m
+
|15.2m
−
|13.9m
+
|13.0m
−
|7.8m
+
|7.3m
 
|-
 
|-
 
|# play games on handhelds
 
|# play games on handhelds
−
|5m
+
|4.8m
−
|8.1m
+
|9.1m
−
|6.7m
+
|5.9m
−
|3.5m
+
|3.2m
 
|-
 
|-
 
|# play games on computers
 
|# play games on computers
−
|11.2m
+
|11.6m
 
|21.1m
 
|21.1m
−
|25.6m
+
|25.2m
−
|8.5m
+
|6.6m
 
|-
 
|-
 
|# play games on smartphones
 
|# play games on smartphones
−
|9.8m
+
|10.2m
−
|13.6m
+
|14.9m
−
|18.9m
+
|17.1m
−
|6.7m
+
|5.4m
 
|-
 
|-
 
|# play games on tablets
 
|# play games on tablets
 +
|8.4m
 +
|10.9m
 
|7.8m
 
|7.8m
−
|10.8m
+
|3.1m
−
|6.9m
 
−
|4m
 
 
|}
 
|}
  
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|% Male
 
|% Male
 
|58%
 
|58%
−
|48%
 
 
|51%
 
|51%
 +
|50%
 
|55%
 
|55%
 
|-
 
|-
 
|Male 6-10
 
|Male 6-10
−
|6%
+
|7%
 
|6%
 
|6%
 
|4%
 
|4%
Line 250: Line 250:
 
|5%
 
|5%
 
|4%
 
|4%
−
|5%
+
|6%
 
|-
 
|-
 
|Male 15-24
 
|Male 15-24
−
|16%
+
|13%
−
|10%
+
|11%
−
|12%
+
|11%
 
|13%
 
|13%
 
|-
 
|-
 
|Male 25-34
 
|Male 25-34
−
|9%
+
|13%
 
|9%
 
|9%
 
|10%
 
|10%
−
|14%
+
|13%
 
|-
 
|-
 
|Male 35-44
 
|Male 35-44
−
|11%
+
|9%
−
|10%
+
|9%
 +
|8%
 
|10%
 
|10%
−
|11%
 
 
|-
 
|-
 
|Male 45-64
 
|Male 45-64
−
|9%
 
−
|9%
 
 
|10%
 
|10%
 +
|11%
 +
|13%
 
|6%
 
|6%
 
|-
 
|-
 
|% Female
 
|% Female
 
|42%
 
|42%
−
|52%
 
 
|49%
 
|49%
 +
|50%
 
|45%
 
|45%
 
|-
 
|-
 
|Female 6-10
 
|Female 6-10
−
|7%
+
|6%
 
|6%
 
|6%
 
|4%
 
|4%
−
|5%
+
|7%
 
|-
 
|-
 
|Female 11-14
 
|Female 11-14
 +
|4%
 
|5%
 
|5%
 +
|4%
 
|5%
 
|5%
−
|4%
 
−
|4%
 
 
|-
 
|-
 
|Female 15-24
 
|Female 15-24
−
|9%
+
|10%
−
|11%
 
 
|11%
 
|11%
 
|10%
 
|10%
 +
|9%
 
|-
 
|-
 
|Female 25-34
 
|Female 25-34
 
|7%
 
|7%
−
|9%
+
|7%
−
|8%
+
|11%
−
|9%
+
|10%
 
|-
 
|-
 
|Female 35-44
 
|Female 35-44
 
|6%
 
|6%
−
|8%
 
−
|9%
 
 
|9%
 
|9%
 +
|11%
 +
|7%
 
|-
 
|-
 
|Female 45-64
 
|Female 45-64
−
|8%
+
|9%
−
|13%
+
|11%
−
|13%
+
|12%
 
|7%
 
|7%
 
|}
 
|}

Latest revision as of 15:30, 4 January 2019

All original GameTrack reports can be found at the ISFE website.

Reach of gaming: ANY gaming (any format/device)

(Base: Age 6-64 population)

GB France Germany Spain
% play ANY type of game 42% 61% 54% 36%
# play ANY type of game (millions) 20.0m 29.9m 33.1m 13.1m
Average weekly hours per gamer* 8.8 hs/week 7.1 hs/week 7.2 hs/week 5.9 hs/week
  • Hours based only on those aged 11-64 years

Reach of gaming: ANY gaming by age (any format/device)

(Base: Age 6-64 population)

% playing ANY type of game by age GB France Germany Spain
group:
aged 6-10 74% 90% 72% 79%
aged 11-14 72% 90% 82% 79%
aged 15-24 56% 83% 77% 61%
aged 25-34 47% 60% 69% 40%
aged 35-44 36% 61% 55% 28%
aged 45-64 23% 38% 33% 15%

Reach of gaming: By format of game

(Base: Age 6-64 population)

(%) GB France Germany Spain
% play PACKAGED games 24% 31% 24% 21%
% play APP games 22% 29% 25% 13%
% play ONLINE games 23% 36% 31% 14%
(millions) GB France Germany Spain
# play PACKAGED games 11.7m 15.4m 14.8m 7.6m
# play APP games* 10.4m 14.2m 15.0m 4.9m
# play ONLINE games* 10.7m 17.8m 18.8m 5.0m
  • Updated definition of app & online gaming: Online games (such as social games or online multiplayer games) played on a smartphone/tablet are now treated as app gaming when played on these devices.

Reach of gaming: By device used to game

(Base: Age 6-64 population)

GB France Germany Spain
% play games on consoles 26% 31% 21% 20%
% play games on handhelds 10% 19% 10% 9%
% play games on computers 24% 43% 41% 18%
% play games on smartphones 21% 30% 28% 15%
% play games on tablets 18% 22% 13% 8%
GB France Germany Spain
# play games on consoles 12.3m 15.2m 13.0m 7.3m
# play games on handhelds 4.8m 9.1m 5.9m 3.2m
# play games on computers 11.6m 21.1m 25.2m 6.6m
# play games on smartphones 10.2m 14.9m 17.1m 5.4m
# play games on tablets 8.4m 10.9m 7.8m 3.1m

Profile of gamers

(Base: Age 6-64 playing ANY type of game)

GAMERS: PLAY ANY
GB France Germany Spain
% Male 58% 51% 50% 55%
Male 6-10 7% 6% 4% 7%
Male 11-14 6% 5% 4% 6%
Male 15-24 13% 11% 11% 13%
Male 25-34 13% 9% 10% 13%
Male 35-44 9% 9% 8% 10%
Male 45-64 10% 11% 13% 6%
% Female 42% 49% 50% 45%
Female 6-10 6% 6% 4% 7%
Female 11-14 4% 5% 4% 5%
Female 15-24 10% 11% 10% 9%
Female 25-34 7% 7% 11% 10%
Female 35-44 6% 9% 11% 7%
Female 45-64 9% 11% 12% 7%

Definitions

Games formats

Includes any gaming via these formats, regardless of the device used to play this on:

  • Packaged: Includes all games requiring a physical disc or cartridge to play
  • Apps: Free/freemium or paid app games on smartphones or tablets
  • Online: Multiplayer (paid subscription); Multiplayer (free, with option to pay); Full game downloads (free or paid); Social; Browser; On demand subscription

Devices

Includes any gaming via these devices, regardless of the format played via this device:

  • Consoles: PS3/PS4, Xbox 360/Xbox One, Wii/Wii U or any other console (PS2/ Xbox/ GameCube).
  • Handhelds: DS/3DS, PSP/Vita or any other handheld (GameBoy)
  • Computers: PC/Laptop/Netbook/Mac
  • Smartphones: iPhone/iPod Touch, Android phone, Windows Phone or any other smartphone
  • Tablets: iPad, Android tablet or any other tablet

GameTrack method

GameTrack fieldwork runs throughout the quarter. Once a year, a sample of 1,000 adults aged 18+ per country is interviewed via an offline survey (including questions relating to the games played by children aged 6-17 years old), to provide data that is used to weight responses from a much more detailed online survey. The online survey is conducted amongst a sample of at least 3,000 internet users aged 6-64 years per country. 6-64 year olds represent the vast majority of all video games players. The online survey runs monthly throughout the quarter.

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